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~subject:"Mobilkommunikation"
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Mobilkommunikation
Consumer behaviour
8
Konsumentenverhalten
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Customer satisfaction
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Greece
7
Relationship marketing
7
Service quality
7
Beziehungsmarketing
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Griechenland
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Kundenzufriedenheit
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Dienstleistungsqualität
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Tourism marketing
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Tourismusmarketing
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Brand loyalty
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Corporate image
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Customer loyalty
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Lieferantenmanagement
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Relationship quality
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Supplier relationship management
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Behavioural intentions
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Branchenentwicklung
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Brand image
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Brand management
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Brand value
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Consumer-brand relationships
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Corporate reputation
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Digitalisierung
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Digitization
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Emerging devices
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Firmenimage
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Generation Y
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Industrial customer satisfaction
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Innovation
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Logistics service quality
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MUSA method
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Manufacturing supply chains
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Markenführung
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Markenimage
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Mobile communications
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Perceived value
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Giovanis, Apostolos
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Tsoukatos, Evangelos
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Athanasopoulou, Pinelopi
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EuroMed journal of business
1
Journal of transnational management : the official journal of the International Management Development Association
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ECONIS (ZBW)
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The role of corporate image and switching barriers in the service evaluation process : evidence from the mobile telecommunications industry
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
; …
- In:
EuroMed journal of business
11
(
2016
)
1
,
pp. 132-158
Persistent link: https://www.econbiz.de/10011568313
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2
An integrated model of the effects of service evaluation, corporate image, and switching barriers on customer loyalty
Giovanis, Apostolos
;
Tsoukatos, Evangelos
- In:
Journal of transnational management : the official …
22
(
2017
)
1
,
pp. 4-24
Persistent link: https://www.econbiz.de/10011774231
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