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Mobile ad effectiveness : hyper-contextual targeting with crowdedness

Andrews, Michelle; Luo, Xueming; Fang, Zheng; Ghose, Anindya - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 218-233

Persistent link: https://www.econbiz.de/10011459503

Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products

Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8

Persistent link: https://www.econbiz.de/10011777290

Mobile targeting

Luo, Xueming; Andrews, Michelle; Fang, Zheng; Phang, … - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1738-1756

Persistent link: https://www.econbiz.de/10010399497

Mobile promotions : a framework and research priorities

Andrews, Michelle; Goehring, Jody; Hui, Sam; Pancras, Joseph - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 15-24

Persistent link: https://www.econbiz.de/10011489455

Contemporaneous and delayed sales impact of location-based mobile promotions

Fang, Zheng; Gu, Bin; Luo, Xueming; Xu, Yunjie - In: Information systems research : ISR 26 (2015) 3, pp. 552-564

Persistent link: https://www.econbiz.de/10011372835

How effective is location-targeted mobile advertising?

Fang, Zheng; Luo, Xueming; Keith, Megan E. - In: MIT sloan management review 56 (2014/15) 2, pp. 14-15

Persistent link: https://www.econbiz.de/10011339169

Mobile time-based targeting : matching product-value appeal to time of day

Phang, Chee Wei; Luo, Xueming; Fang, Zheng - In: Journal of management information systems : JMIS 36 (2019) 2, pp. 513-545

Persistent link: https://www.econbiz.de/10012198595

Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness

Li, Chenxi; Luo, Xueming; Cheng, Zhang; Wang, Xiaoyi - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 762-779

Persistent link: https://www.econbiz.de/10011760394

Quantifying the dynamic effects of service recovery on customer satisfaction : evidence from Chinese mobile phone markets

Fang, Zheng; Luo, Xueming; Jiang, Minghua - In: Journal of service research : JSR 16 (2013) 3, pp. 341-355

Persistent link: https://www.econbiz.de/10009782132

Quantifying the Dynamic Effects of Service Recovery on Customer Satisfaction : Evidence from Chinese Mobile Phone Markets

Fang, Zheng; Luo, Xueming; Jiang, Minghua - 2014

This study examines two issues which have challenged prior experimental or survey research: (1) whether the time-varying effects of service recovery on customer satisfaction may follow a long decay or short decay and (2) why and what service recovery efforts have a higher and quicker buildup,...

Persistent link: https://www.econbiz.de/10014039121