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A study of the loyalty-building process for mobile data service usage in Korea
Kim, Chung Koo
;
Fife, Elizabeth
;
Jun, Mina
;
Soh, Lejun …
- In:
International journal of electronic business
9
(
2011
)
1/2
,
pp. 44-62
Persistent link: https://www.econbiz.de/10009260824
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