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Value brands : cheap or trendy? : an investigation into young consumers and supermarket clothing
Ross, Jill; Harradine, Rod - In: Journal of fashion marketing and management 14 (2010) 3, pp. 350-366
Persistent link: https://www.econbiz.de/10008654372
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Fashion value brands : the relationship between identity and image
Ross, Jill; Harradine, Rod - In: Journal of fashion marketing and management 15 (2011) 3, pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
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Branding: a generation gap?
Harradine, Rod; Ross, Jill - In: Journal of fashion marketing and management 11 (2007) 2, pp. 189-200
Persistent link: https://www.econbiz.de/10003472623