Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Mode"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Positive outcomes of social no...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Mode
Advertising
10
Werbung
10
Advertising effects
8
Werbewirkung
8
Consumer behaviour
6
Konsumentenverhalten
6
USA
6
United States
6
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Fashion
4
Print advertising
4
Printwerbung
4
Frauen
3
Language
3
Marketing management
3
Marketingmanagement
3
Sprache
3
Women
3
Marketing
2
Psychology of advertising
2
Rhetoric
2
Rhetorik
2
Werbepsychologie
2
1969-2002
1
4Ps
1
Advertising planning
1
Aesthetics
1
Age group
1
Altersgruppe
1
Anthropologie
1
Anthropology
1
Art trade
1
Artists
1
Arts
1
Arts marketing
1
Autobiographical memory
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Phillips, Barbara J.
4
McQuarrie, Edward F.
2
Barry, Ben
1
Hess, Brooklyn
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising
1
Marketing theory
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The fashion engagement grid : understanding men's responses to fashion advertising
Barry, Ben
;
Phillips, Barbara J.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 438-464
Persistent link: https://www.econbiz.de/10011567065
Saved in:
2
Exploring advertising equity in fashion advertising
Hess, Brooklyn
;
Phillips, Barbara J.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10012242975
Saved in:
3
Narrative and persuasion in fashion advertising
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 368-392
Persistent link: https://www.econbiz.de/10008662513
Saved in:
4
Contesting the social impact of marketing : a re-characterization of women’s fashion advertising
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Marketing theory
11
(
2011
)
2
,
pp. 99-126
Persistent link: https://www.econbiz.de/10009234788
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
