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The dimensionality of fashion-brand experience : aligning consumer-based brand equity approach
Kim, HaeJung - In: Journal of fashion marketing and management 16 (2012) 4, pp. 418-441
Persistent link: https://www.econbiz.de/10009667828
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Co-marketing alliances between heterogeneous industries : examining perceived match-up effects in product brand and alliance levels
Ahn, SooKyoung; Kim, HaeJung; Forney, Judith A. - In: Journal of retailing and consumer services 16 (2009) 6, pp. 477-485
Persistent link: https://www.econbiz.de/10003906201
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Fashion collaboration or collision? : examining the match-up effect in co-marketing alliances
Ahn, SooKyoung; Kim, HaeJung; Forney, Judith A. - In: Journal of fashion marketing and management 14 (2010) 1, pp. 6-20
Persistent link: https://www.econbiz.de/10003958634
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The impact of brand experiences on brand resonance in multi-channel fashion retailing
Huang, Ran; Lee, Stacy H.; Kim, HaeJung; Evans, Leslie - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
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Impacts of country images on luxury fashion brand : facilitating with the brand resonance model
Jung, Hye Jung; Lee, Yuri; Kim, HaeJung; Yang, Heesoon - In: Journal of fashion marketing and management 18 (2014) 2, pp. 187-205
Persistent link: https://www.econbiz.de/10010384280