Lee, Seung-Hee; Workman, Jane E. - In: Journal of open innovation : technology, market, and … 6 (2020) 4/144, pp. 1-15
Many individual differences affect consumers in the decision-making process (i.e., what to purchase; when to purchase). Face consciousness and public self-consciousness affect when in the fashion life cycle consumers decide to purchase, as well as what to purchase. Both face consciousness and...
