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How to transform consumers into fans of your brand

Jahn, Benedikt; Kunz, Werner - In: Journal of Service Management 23 (2012) 3, pp. 344-361

Purpose – Brand fan pages on social networks have become very popular online services. However, empirical research on fan pages is still in its infancy. Therefore, the purpose of this study is to investigate the effect of fan pages on the customer‐brand relationship and what motivates users...

Persistent link: https://www.econbiz.de/10014894427

Sell, give away, or donate: an exploratory study of fashion clothing disposal behaviour in two countries

Bianchi, Constanza; Birtwistle, Grete - In: The international review of retail, distribution and … 20 (2010) 3, pp. 353-368

Persistent link: https://www.econbiz.de/10003996377

Factors motivating and influencing clothing disposal behaviour

Joung, Hyun-mee; Park-Poaps, Haesun - In: International journal of consumer studies 37 (2013) 1, pp. 105-111

Persistent link: https://www.econbiz.de/10009713757

Uncovering Victoria's Secret : exploring women's luxury perceptions of intimate apparel and purchasing behaviour

Hume, Margee; Mills, Michael - In: Journal of fashion marketing and management 17 (2013) 4, pp. 450-485

Persistent link: https://www.econbiz.de/10010197999

An empirical study on shopping motivation among Generation Y Indian

Kumar, Sushant; Sadarangani, Pradip - In: Global business review 22 (2021) 2, pp. 500-516

Persistent link: https://www.econbiz.de/10012520243

Motivations of luxury clothing consumption in the U.S. vs. China

Yu, Danqing; Sapp, Stephen - In: Journal of international consumer marketing 31 (2019) 2, pp. 115-129

Persistent link: https://www.econbiz.de/10012200709

Brand engagement and purchase intention towards apparel goods : a study of Generation Z in social media scenario

Pant, Ravinder; Negi, Antriksha; Kishor, Nawal - In: International journal of management practice : IJMP 16 (2023) 3, pp. 319-342

Persistent link: https://www.econbiz.de/10014315874

Alcohol consumption and behaviours in Hong Kong

Pettigrew, Simone; Charters, Steve - In: Asia Pacific journal of marketing and logistics 22 (2010) 2, pp. 210-221

Persistent link: https://www.econbiz.de/10003977194

Cypriot parental perceptions of children's internet usage: an investigation of motivations and barriers

Liu, Wen-ling; Kitchen, Philip J.; Moskovos, Argyris - In: EuroMed journal of business 4 (2009) 3, pp. 304-323

Persistent link: https://www.econbiz.de/10003928558

Factors affecting adherence to governmental health warnings and the case of over-the-counter cough and cold medications (OTC-CCM) in children under two

Miron-Shatz, Talya; Doniger, Glen M.; Hanoch, Yaniv - In: Innovation and marketing in the pharmaceutical industry …, (pp. 345-363). 2014

Persistent link: https://www.econbiz.de/10010353556

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