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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Brand management
11
Markenführung
11
Brand image
9
Consumer behaviour
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Konsumentenverhalten
9
Markenimage
9
Beziehungsmarketing
7
Relationship marketing
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Marketing management
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Marketingmanagement
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International marketing
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Internationales Marketing
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Product quality
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Produktqualität
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Emerging economies
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Gütermiete
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Schwellenländer
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USA
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United States
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marketing
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Competitive advantage
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Customer value
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Economic culture
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Innovation
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Kundenwert
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Transnational corporation
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Vereinigte Staaten
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Wettbewerbsvorteil
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Wirtschaftskultur
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Absatzplanung
2
Brand
2
Brand extension
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Brand prototypicality
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Category fit
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Crisis management
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Krisenmanagement
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Markenartikel
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Dawar, Niraj
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Chattopadhyay, Amitava
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Frost, Tony
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William Davidson Institute <Ann Arbor, Mich.>
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International marketing ; Vol. VI
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
William Davidson Institute working papers series
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ECONIS (ZBW)
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Competing with giants: survival strategies for local companies in emerging markets
Dawar, Niraj
;
Frost, Tony
-
2006
Persistent link: https://www.econbiz.de/10003411069
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2
Rethinking marketing programs for emerging markets
Chattopadhyay, Amitava
;
Dawar, Niraj
-
2000
Persistent link: https://www.econbiz.de/10001517706
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3
Rethinking marketing programs for emerging markets
Dawar, Niraj
(
contributor
); …
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001649892
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