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~subject:"Multinationales Unternehmen"
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Multinationales oder globales...
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Multinationales Unternehmen
Internationales Marketing
5,826
International marketing
5,726
Consumer behaviour
767
Marketingmanagement
767
Marketing management
746
Transnational corporation
718
Konsumentenverhalten
696
Brand management
633
Markenführung
620
Welt
603
World
600
Globalization
563
Globalisierung
529
Export
457
Deutschland
447
International market entry
445
Internationaler Markteintritt
445
USA
441
Theorie
422
Theory
417
United States
410
Germany
401
Brand image
354
SME
349
KMU
347
Markenimage
346
China
332
Marketing
332
Kulturelle Identität
273
Cultural identity
271
Unternehmenserfolg
240
Firm performance
239
Brand
216
Markenartikel
212
Schwellenländer
212
Emerging economies
209
Interkulturelles Management
196
Strategisches Management
192
Advertising
191
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Undetermined
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Free
53
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Article
411
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363
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8
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Graue Literatur
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61
Collection of articles of several authors
39
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39
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39
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27
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4
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4
Übersichtsarbeit
4
Bibliografie
3
Einführung
3
Mehrbändiges Werk
3
Monografische Reihe
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3
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3
Advisory report
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2
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English
622
German
143
French
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5
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4
Polish
2
Spanish
2
Danish
1
Finnish
1
Portuguese
1
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1
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Author
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Daniels, John Day
10
Radebaugh, Lee H.
9
Zentes, Joachim
9
Ball, Donald A.
7
Czinkota, Michael R.
7
Kotabe, Masaaki
7
Ronkainen, Ilkka A.
7
Sullivan, Daniel P.
7
Head, Keith
6
Hill, Charles W. L.
6
Mayer, Thierry
6
Swoboda, Bernhard
6
Buckley, Peter J.
5
Cavusgil, S. Tamer
5
Geringer, John Michael
5
Leonidou, Leonidas C.
5
Minor, Michael
5
Svensson, Roger
5
Yip, George S.
5
Brouthers, Lance Eliot
4
Fuchs, Manfred
4
Jansson, Hans
4
Knight, Gary A.
4
Kraus, Sascha
4
Moffett, Michael H.
4
Quelch, John A.
4
Schuh, Arnold
4
Shoham, Aviv
4
Zou, Shaoming
4
Aksoy, Lerzan
3
Apfelthaler, Gerhard
3
Bouncken, Ricarda B.
3
Cateora, Philip R.
3
Cavusgil, Erin
3
Chattopadhyay, Amitava
3
Christodoulides, Paul
3
Fors, Gunnar
3
Ghauri, Pervez N.
3
Grewal, Rajdeep
3
Griffith, David A.
3
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Institution
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Baltic-Management-Institut
1
Boeing Institute of International Business
1
Boeing Institute of International Business, Saint Louis, Mo.
1
Cassa di risparmio delle provincie lombarde
1
Deutschland / Bundesministerium für Wirtschaft
1
Diebold Deutschland GmbH
1
Fachhochschule Harz / Fachbereich Wirtschaftswissenschaften
1
Fachhochschule Stralsund / Studiengang Baltic Management Studies
1
Fifty Lessons Limited <London>
1
Fundación CODESPA <Madrid>
1
Georg-August-Universität Göttingen / Abteilung Industrielles Management
1
Handelshøjskolen i København / Det Økonomiske Fakultet
1
Harvard Business School Publishing <Cambridge, Mass.>
1
Institut für Weltwirtschaft
1
Institut zur Cooperation bei Entwicklungs-Projekten <Wien>
1
Institute of Marketing and Management <Delhi>
1
Institutet för Ekonomisk Forskning <Lund>
1
International Marketing Congress <15, 1988, Delhi>
1
Internationales Management-Symposium <3, 1989, Frankfurt, Main>
1
Kiel Institute for the World Economy
1
Münsteraner Führungsgespräch <28, 1995, Münster (Westf)>
1
Pio Manzù International Research Centre on the Environment
1
Russell Sage Foundation
1
Seminar für Handwerkswesen an der Universität Göttingen / Außenwirtschaftliche Abteilung
1
Tectum Verlag
1
UNCTAD / Committee on Economic Co-operation among Developing Countries
1
UNCTAD / Secretariat
1
USA / Department of Agriculture
1
Universitätsverlag Ilmenau
1
William Davidson Institute <Ann Arbor, Mich.>
1
World Institute for Development Economics Research
1
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Published in...
All
International marketing review
28
Journal of international marketing
18
International business review : the official journal of the European International Business Academy
11
Industrial marketing management : the international journal for industrial and high-tech firms
9
Europäische Hochschulschriften / 5
8
Journal of global marketing
8
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
Journal of the Academy of Marketing Science
6
Management international review : mir ; journal of international business
6
International journal of emerging markets
5
Journal of international consumer marketing
5
Journal of international management
5
Journal of world business : JWB
5
Harvard business review : HBR
4
International journal of export marketing
4
Journal of business ethics : JOBE
4
Journal of international entrepreneurship
4
SpringerLink / Bücher
4
Anxieties and management responses in international business
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Effects of globalization on the firm
3
Gabler Edition Wissenschaft
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing ; Vol. V
3
Journal of business research : JBR
3
Journal of euromarketing
3
Journal of teaching in international business
3
Report / Marketing Science Institute
3
Springers Kurzlehrbücher der Wirtschaftswissenschaften
3
The journal of business & industrial marketing
3
Working paper series
3
mir-Edition
3
Administrative Sciences : open access journal
2
Advances in international marketing
2
Anpassungsstrategien kleiner und mittlerer Unternehmen an die Globalisierung der Märkte
2
Asia Pacific journal of marketing and logistics
2
Business history
2
Critical perspectives on international business
2
DUV / Wirtschaftswissenschaft
2
Empirische Personal- und Organisationsforschung
2
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Source
All
ECONIS (ZBW)
754
USB Cologne (EcoSocSci)
21
EconStor
4
OLC EcoSci
2
RePEc
1
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1
Diplomatic skills used for international marketing practice
Bahles, Michael
- In:
Central European business review : CEBR
3
(
2014
)
4
,
pp. 37-42
Persistent link: https://www.econbiz.de/10010529557
Saved in:
2
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
3
Diaspora networks in international marketing : how do ethnic products diffuse to foreign markets?
Elo, Maria
;
Minto-Coy, Indianna
;
Silva, Susana C.
; …
- In:
European journal of international management : EJIM
14
(
2020
)
4
,
pp. 693-729
Persistent link: https://www.econbiz.de/10012223931
Saved in:
4
Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
Saved in:
5
Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites
Barbro, Patrick A.
;
Mudambi, Susan M.
;
Schuff, David
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012200795
Saved in:
6
Entrepreneurial marketing of international new ventures : a decision-making perspective and propositions
Yang, Man
- In:
International journal of export marketing
2
(
2018
)
3
,
pp. 231-248
Persistent link: https://www.econbiz.de/10012041631
Saved in:
7
Market value creation through international expansions : evidence from Fortune Global 500 firms
Oh, Han-Mo
- In:
Journal of international trade & commerce
12
(
2016
)
6
,
pp. 157-167
Persistent link: https://www.econbiz.de/10011796897
Saved in:
8
Competizione multidimensionale : quale azienda globale?
Bussolo, Maurizio
(
contributor
);
Zara, Stefano
(
contributor
)
-
1992
-
1. ed
Persistent link: https://www.econbiz.de/10000883648
Saved in:
9
Auslandsinvestitionen der Entwicklungsländer als Instrument zur Erschließung europäischer Märkte : dargestellt am Beispiel koreanischer Unternehmen
Park, Sang-kyu
-
1994
Persistent link: https://www.econbiz.de/10000893803
Saved in:
10
Managing cultural differences for competitive advantage
Hoecklin, Lisa A.
-
1993
Persistent link: https://www.econbiz.de/10000856851
Saved in:
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