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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Italien
23
Italy
22
Business network
18
Fashion
18
Mode
18
Unternehmensnetzwerk
18
Consumer behaviour
13
Konsumentenverhalten
13
Luxury goods
13
Luxusgüter
13
Brand management
11
Business start-up
11
Entrepreneurship
11
Heuristics
11
Heuristik
11
Markenführung
11
Social Web
11
Social web
11
Unternehmensgründung
11
Bekleidungsindustrie
10
Clothing industry
10
Brand image
9
Entrepreneurship approach
9
Geschäftsmodell
9
KMU
9
Lieferantenmanagement
9
Markenimage
9
SME
9
Supplier relationship management
9
Internet marketing
8
Migranten
8
Migrants
8
Online-Marketing
8
Transnational corporation
8
Business model
7
International market entry
7
Internationaler Markteintritt
7
Decision
6
Entscheidung
6
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English
6
Italian
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Guercini, Simone
6
Milanesi, Matilde
3
Ranfagni, Silvia
3
Runfola, Andrea
2
Cooper, Brian
1
Freeman, Susan
1
Goxe, François
1
Ong, Xander
1
Sarti, Daria
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Contemporary case studies on fashion production, marketing and operations
1
Economia e politica industriale
1
Entrepreneurship and regional development : an international journal
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of international management
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Management research review
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Università
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ECONIS (ZBW)
8
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1
The internationalization of Italian luxury brands. The Missoni case
Runfola, Andrea
;
Ranfagni, Silvia
;
Guercini, Simone
- In:
Contemporary case studies on fashion production, …
,
(pp. 73-88)
.
2018
Persistent link: https://www.econbiz.de/10011790485
Saved in:
2
Decentramento produttivo e processi di internazionalizzazione : casi di imprese di abbigliamento
Ranfagni, Silvia
-
2012
Persistent link: https://www.econbiz.de/10010362354
Saved in:
3
Ricerca e sviluppo multinazionale e comportamenti strategici d'impresa : alcune riflessioni preliminari
Guercini, Simone
- In:
Economia e politica industriale
24
(
1997
),
pp. 163-185
Persistent link: https://www.econbiz.de/10001373621
Saved in:
4
Family firms between territory and internationalization : an authenticity based perspective
Ranfagni, Silvia
;
Runfola, Andrea
;
Sarti, Daria
- In:
Entrepreneurship and regional development : an …
33
(
2021
)
7/8
,
pp. 555-579
Persistent link: https://www.econbiz.de/10012697833
Saved in:
5
Extreme luxury fashion : business model and internationalization process
Guercini, Simone
;
Milanesi, Matilde
- In:
International marketing review
34
(
2017
)
3
,
pp. 403-424
Persistent link: https://www.econbiz.de/10011709227
Saved in:
6
Heuristics in international business : a systematic literature review and directions for future research
Guercini, Simone
;
Milanesi, Matilde
- In:
Journal of international management
26
(
2020
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012495471
Saved in:
7
Outsidership, network positions and cooperation among internationalizing SMEs : an industry evolutionary perspective
Ong, Xander
;
Freeman, Susan
;
Goxe, François
;
Guercini, …
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013206795
Saved in:
8
Foreign market entry decision-making and heuristics : a mapping of the literature and future avenues
Guercini, Simone
;
Milanesi, Matilde
- In:
Management research review
45
(
2022
)
9
,
pp. 1229-1246
Persistent link: https://www.econbiz.de/10013361442
Saved in:
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