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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Internationales Marketing
5,785
International marketing
5,688
Consumer behaviour
757
Marketingmanagement
753
Marketing management
732
Transnational corporation
709
Konsumentenverhalten
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Daniels, John Day
9
Zentes, Joachim
9
Radebaugh, Lee H.
8
Ball, Donald A.
7
Czinkota, Michael R.
7
Kotabe, Masaaki
7
Ronkainen, Ilkka A.
7
Head, Keith
6
Hill, Charles W. L.
6
Mayer, Thierry
6
Sullivan, Daniel P.
6
Swoboda, Bernhard
6
Buckley, Peter J.
5
Cavusgil, S. Tamer
5
Geringer, John Michael
5
Leonidou, Leonidas C.
5
Minor, Michael
5
Svensson, Roger
5
Yip, George S.
5
Brouthers, Lance Eliot
4
Fuchs, Manfred
4
Jansson, Hans
4
Knight, Gary A.
4
Kraus, Sascha
4
Moffett, Michael H.
4
Quelch, John A.
4
Schuh, Arnold
4
Shoham, Aviv
4
Zou, Shaoming
4
Aksoy, Lerzan
3
Apfelthaler, Gerhard
3
Bouncken, Ricarda B.
3
Cateora, Philip R.
3
Cavusgil, Erin
3
Chattopadhyay, Amitava
3
Christodoulides, Paul
3
Fors, Gunnar
3
Ghauri, Pervez N.
3
Grewal, Rajdeep
3
Griffith, David A.
3
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Boeing Institute of International Business
1
Boeing Institute of International Business, Saint Louis, Mo.
1
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1
Deutschland / Bundesministerium für Wirtschaft
1
Diebold Deutschland GmbH
1
Fachhochschule Harz / Fachbereich Wirtschaftswissenschaften
1
Fachhochschule Stralsund / Studiengang Baltic Management Studies
1
Fifty Lessons Limited <London>
1
Fundación CODESPA <Madrid>
1
Georg-August-Universität Göttingen / Abteilung Industrielles Management
1
Handelshøjskolen i København / Det Økonomiske Fakultet
1
Harvard Business School Publishing <Cambridge, Mass.>
1
Institut für Weltwirtschaft
1
Institut zur Cooperation bei Entwicklungs-Projekten <Wien>
1
Institute of Marketing and Management <Delhi>
1
Institutet för Ekonomisk Forskning <Lund>
1
International Marketing Congress <15, 1988, Delhi>
1
Internationales Management-Symposium <3, 1989, Frankfurt, Main>
1
Kiel Institute for the World Economy
1
Münsteraner Führungsgespräch <28, 1995, Münster (Westf)>
1
Pio Manzù International Research Centre on the Environment
1
Russell Sage Foundation
1
Seminar für Handwerkswesen an der Universität Göttingen / Außenwirtschaftliche Abteilung
1
Tectum Verlag
1
UNCTAD / Committee on Economic Co-operation among Developing Countries
1
UNCTAD / Secretariat
1
USA / Department of Agriculture
1
Universitätsverlag Ilmenau
1
William Davidson Institute <Ann Arbor, Mich.>
1
World Institute for Development Economics Research
1
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International marketing review
26
Journal of international marketing
18
International business review : the official journal of the European International Business Academy
11
Industrial marketing management : the international journal for industrial and high-tech firms
9
Europäische Hochschulschriften / 5
8
Journal of global marketing
8
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
Journal of the Academy of Marketing Science
6
Management international review : mir ; journal of international business
6
International journal of emerging markets
5
Journal of international consumer marketing
5
Journal of world business : JWB
5
Harvard business review : HBR
4
International journal of export marketing
4
Journal of business ethics : JOBE
4
Journal of international entrepreneurship
4
Journal of international management
4
SpringerLink / Bücher
4
Anxieties and management responses in international business
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Effects of globalization on the firm
3
Gabler Edition Wissenschaft
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing ; Vol. V
3
Journal of business research : JBR
3
Journal of euromarketing
3
Journal of teaching in international business
3
Report / Marketing Science Institute
3
Springers Kurzlehrbücher der Wirtschaftswissenschaften
3
The journal of business & industrial marketing
3
Working paper series
3
mir-Edition
3
Administrative Sciences : open access journal
2
Advances in international marketing
2
Anpassungsstrategien kleiner und mittlerer Unternehmen an die Globalisierung der Märkte
2
Asia Pacific journal of marketing and logistics
2
Business history
2
Critical perspectives on international business
2
DUV / Wirtschaftswissenschaft
2
Empirische Personal- und Organisationsforschung
2
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Source
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ECONIS (ZBW)
746
USB Cologne (EcoSocSci)
21
EconStor
4
OLC EcoSci
2
RePEc
1
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1
Diplomatic skills used for international marketing practice
Bahles, Michael
- In:
Central European business review : CEBR
3
(
2014
)
4
,
pp. 37-42
Persistent link: https://www.econbiz.de/10010529557
Saved in:
2
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
3
Diaspora networks in international marketing : how do ethnic products diffuse to foreign markets?
Elo, Maria
;
Minto-Coy, Indianna
;
Silva, Susana C.
; …
- In:
European journal of international management : EJIM
14
(
2020
)
4
,
pp. 693-729
Persistent link: https://www.econbiz.de/10012223931
Saved in:
4
Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
Saved in:
5
Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites
Barbro, Patrick A.
;
Mudambi, Susan M.
;
Schuff, David
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012200795
Saved in:
6
Entrepreneurial marketing of international new ventures : a decision-making perspective and propositions
Yang, Man
- In:
International journal of export marketing
2
(
2018
)
3
,
pp. 231-248
Persistent link: https://www.econbiz.de/10012041631
Saved in:
7
Market value creation through international expansions : evidence from Fortune Global 500 firms
Oh, Han-Mo
- In:
Journal of international trade & commerce
12
(
2016
)
6
,
pp. 157-167
Persistent link: https://www.econbiz.de/10011796897
Saved in:
8
Competizione multidimensionale : quale azienda globale?
Bussolo, Maurizio
(
contributor
);
Zara, Stefano
(
contributor
)
-
1992
-
1. ed
Persistent link: https://www.econbiz.de/10000883648
Saved in:
9
Auslandsinvestitionen der Entwicklungsländer als Instrument zur Erschließung europäischer Märkte : dargestellt am Beispiel koreanischer Unternehmen
Park, Sang-kyu
-
1994
Persistent link: https://www.econbiz.de/10000893803
Saved in:
10
Managing cultural differences for competitive advantage
Hoecklin, Lisa A.
-
1993
Persistent link: https://www.econbiz.de/10000856851
Saved in:
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