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Marketing to the poor : an integrative justice model for engaging impoverished market segments
Santos, Nicholas J. C.; Laczniak, Gene R. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10003875128
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"Just" markets from the perspective of Catholic Social Teaching
Santos, Nicholas J. C.; Laczniak, Gene R. - In: Journal of business ethics : JOBE 89 (2009), pp. 29-38
Persistent link: https://www.econbiz.de/10003923003
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Hyper norms : searching for a global code of conduct
Laczniak, Gene R.; Kennedy, Ann-Marie - In: Journal of macromarketing : examining the interactions … 31 (2011) 3, pp. 245-256
Persistent link: https://www.econbiz.de/10009301191
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The integrative justice model for marketing to the poor : an extension of S-D logic to distributive justice and macromarketing
Laczniak, Gene R.; Santos, Nicholas J. C. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 135-147
Persistent link: https://www.econbiz.de/10009154836
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Marketing to the base of the pyramid : a corporate responsibility approach with case inspired strategies
Santos, Nicholas J. C.; Laczniak, Gene R. - In: Business and politics : B&P 14 (2012) 1, pp. 1-42
Persistent link: https://www.econbiz.de/10009631555