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Value innovation in export marketing strategy : the case of a Canadian firm in Japan
Kim, Renee B. - In: Journal of food products marketing 16 (2010) 4, pp. 361-372
Persistent link: https://www.econbiz.de/10008698938
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Multinational Management : A Casebook on Asia’s Global Market Leaders
Segers, Rien T. (ed.) - 2016 - 1st ed. 2016
This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history,...
Persistent link: https://www.econbiz.de/10012396288
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LAFARGE : evolution of a French cement company to a global leader
Som, Ashok - In: Global corporate evolution : looking inward or looking …, (pp. 251-257). 2004
Persistent link: https://www.econbiz.de/10003866811
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Competing against market leaders : how international companies succeed against high-share competitors
Taqi, S. J. - 2000
Persistent link: https://www.econbiz.de/10003465691
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Internationalisierung mittelständischer Weltmarktführer: eine empirische Studie der Erfolgsfaktoren, Internationalisierungsmuster und Herausforderungen
Haussmann, Helmut; Rygl, David; Holtbrügge, Dirk - In: Internationale Unternehmensführung : …, (pp. 113-133). 2009
Persistent link: https://www.econbiz.de/10003911370
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Arthur Andersen : ein renommiertes internationales Unternehmen zerbricht
Schmid, Stefan; Schulze, Stephan - In: Strategien der Internationalisierung : Fallstudien und …, (pp. 223-245). 2007
Persistent link: https://www.econbiz.de/10003560476
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Gestaltung des Wandels mit struktureller und kontextueller Ambidextrie am Beispiel eines Technologieführers in der Automobilzulieferindustrie
Renzl, Birgit; Rost, Martin; Kaschube, Jürgen - 2012
Persistent link: https://www.econbiz.de/10009744869
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Global media giants
Birkinbine, Benjamin J. (ed.); Gómez, Rodrigo (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011434349
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The Huawei story
Tian, Tao - 2015
Foreword / by Simon Murry -- Foreword / by Admiral William (Bill) A. Owens -- Preface -- Acknowledgments -- Introduction: business management philosophy : the mysterious driver of Huawei's success -- Common sense and truth : customer centricity -- Soul of business : dedication is the key to...
Persistent link: https://www.econbiz.de/10010487610
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Arthur Andersen : ein renomiertes internationales Unternehmen zerbricht
Schmid, Stefan; Schulze, Stephan - In: Strategien der Internationalisierung : Fallstudien und …, (pp. 247-271). 2013
Persistent link: https://www.econbiz.de/10009682305