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Marketing the multinational in Shenbao, Shanghai, 1872-1889
Gibson, Peter; Ville, Simon P. - In: Enterprise & society : the international journal of … 25 (2024) 1, pp. 134-159
Persistent link: https://www.econbiz.de/10014490112
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Leitfaden zur Erschließung des japanischen Marktes
Eli, Max (contributor); Botskór, Iván (contributor) - 1991
Persistent link: https://www.econbiz.de/10000825713
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Basisstrategien im internationalen Marketing
Segler, Kay - 1986
Persistent link: https://www.econbiz.de/10000698254
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Kulturelle Faktoren in der internationalen Geschäftsentwicklung : onlinebasierte Möglichkeiten des interkulturellen Marketings
Vieregg, Sebastian - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003895908
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The effects of entrepreneurial marketing on born global performance
Kocak, Akin; Abimbola, Temi - In: International marketing review 26 (2009) 4/5, pp. 439-452
Persistent link: https://www.econbiz.de/10009523110
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Interdisciplinary education for global strategy
Bandyopadhyay, Jayanti; Coleman, Linda J.; DeWolfe, Scott - In: Advances in competitiveness research : ACR 21 (2013) 1/2, pp. 46-60
Persistent link: https://www.econbiz.de/10010240576
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Marketing activity of the international new ventures : results of empirical studies from Poland
Kowalik, Izabela - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 3, pp. 71-80
Persistent link: https://www.econbiz.de/10011515662
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An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies
Lee, Yang-im; Trim, Peter R. J. - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 314-337
Persistent link: https://www.econbiz.de/10010408103
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Globales Marketing im Dienstleistungssektor : Determinanten, Ansatzpunkte, Erfolgsträchtigkeit
Reis, Thomas - 1999
Persistent link: https://www.econbiz.de/10001421055