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Developing a global CRM strategy
Shumanov, Michael; Ewing, Michael - 2010
Persistent link: https://www.econbiz.de/10003903325
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Developing a global CRM strategy
Shumanov, M.; Ewing, Michael - In: Strategic knowledge management in multinational …, (pp. 342-355). 2008
Persistent link: https://www.econbiz.de/10003545760
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A structurational analysis of CRM systems' cultural aspects : a comparative case study
Ali, Maged; Brooks, Laurence; Alshawi, Sarmad - In: International journal of value chain management : IJVCM 2 (2008) 1, pp. 57-75
Persistent link: https://www.econbiz.de/10003744712
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A model for partnering with not-for-profits to develop socially responsible businesses in a global environment
Wilburn, Kathleen - In: Journal of business ethics : JOBE 85 (2009), pp. 111-120
Persistent link: https://www.econbiz.de/10003830992
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Controlling im internationalen Kontext: kulturelle Einflüsse auf die Informationsversorgung, Planung und Kontrolle
Feldbauer-Durstmüller, Birgit; Kuttner, Michael - In: Internationale Rechnungslegung und internationales …, (pp. 281-301). 2017
Persistent link: https://www.econbiz.de/10011689789
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Reaching customers at the base of the pyramid : a two-stage business strategy
Gollakota, Kamala; Gupta, Vipin; Bork, James T. - In: Thunderbird international business review 52 (2010) 5, pp. 355-367
Persistent link: https://www.econbiz.de/10008654134
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Antecedents and consequences of interaction orientation : a longitudinal study in large corporations
Laack, Melania van - 2019 - 1. Auflage
Persistent link: https://www.econbiz.de/10012049330
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Corporate advantage in customer-centric diversification
Manral, Lalit; Harrigan, Kathryn Rudie - In: Journal of strategic marketing 26 (2018) 6, pp. 498-519
Persistent link: https://www.econbiz.de/10011976044
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The dynamics of successful collaboration in B2B relationships : strategies and best practices from global firms
Gandhi, Mehak - 2022
Persistent link: https://www.econbiz.de/10014252025