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Marketing the multinational in Shenbao, Shanghai, 1872-1889
Gibson, Peter; Ville, Simon P. - In: Enterprise & society : the international journal of … 25 (2024) 1, pp. 134-159
Persistent link: https://www.econbiz.de/10014490112
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The development of local marketing knowledge within joint ventures : an analysis of the performance of Belgian multinationals in China
Van den Bulcke, Daniel; Zhang, Haiyan - 2006
Persistent link: https://www.econbiz.de/10003410904
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Product adoption and innovation diffusion : the case of Japanese marketing to China
Horn, S. A. - In: Japanese multinationals in China, (pp. 102-122). 2010
Persistent link: https://www.econbiz.de/10003935848
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Important business considerations for successful entry into the China market
Lee, Sooun; Schwarz, Joshua; Coyle, James; Boulton, Thomas - In: Journal of business case studies 10 (2014) 1, pp. 65-82
Persistent link: https://www.econbiz.de/10010256690
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The development of local marketing knowledge within joint ventures: an analysis of the performance of Belgian multinationals in China
Van den Bulcke, Daniel; Zhang, Haiyan - In: Globalization, the multinational firm, and emerging …, (pp. 315-337). 2001
Persistent link: https://www.econbiz.de/10001861973
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Doing business in China for dummies
Collins, Robert; Block, Carson - 2007
Persistent link: https://www.econbiz.de/10004890191
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Struktur- und Kulturwandel international tätiger deutscher Unternehmen : das Beispiel des Bayer-Konzerns
Guenther, Tina - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003301737
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Management internationaler Finanz- und Währungsrisiken : mit Übungen und Lösungen
Stocker, Klaus - 2013 - 3., aktual. Aufl.
Persistent link: https://www.econbiz.de/10009627328
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Financial elites and transnational business : who rules the world?
Murray, Georgina (ed.) - 2012
Persistent link: https://www.econbiz.de/10009614183
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Nations and firms in the global economy : an introduction to international economics and business
Brakman, Steven; Garretsen, Harry; Marrewijk, Charles van; … - 2006
This accessible introduction to the world economy and to the theory and practice of globalization argues that key topics in international economics cannot be understood without knowledge of international business, and vice versa. It reviews and combines insights from both literatures and applies...
Persistent link: https://www.econbiz.de/10003148707