Narrow search
Showing 1 - 3 of 3
Cover Image
MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
Butt, Muhammad Mohsin; Rose, Susan; Wilkins, Stephen; … - In: International marketing review 34 (2017) 6, pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
Cover Image
Dual consumer-organisation identification in international alliances and partnerships : consumers’ supportive intentions towards local and foreign firms
Wilkins, Stephen; Butt, Muhammad Mohsin; Heffernan, Troy - In: Journal of strategic marketing 26 (2018) 7, pp. 551-567
Persistent link: https://www.econbiz.de/10011976361
Cover Image
Leader-member exchange, gender, and influence tactics : a test on multinational companies in Malaysia
Lo May Chiun; Thurasamy Ramayah; Cyril de Run, Ernest - In: Problems and perspectives in management : PPM ; … 7 (2009) 1, pp. 49-56
Persistent link: https://www.econbiz.de/10009518624