Narrow search
Showing 1 - 10 of 3,995
Cover Image
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.; Geyskens, Inge - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Cover Image
Acculturation of expatriate consumers : conditional effects of mental attachments to home country
Miocevic, Dario; Zdravkovic, Srdan - In: Journal of global marketing 33 (2020) 3, pp. 193-206
Persistent link: https://www.econbiz.de/10012260092
Cover Image
The coincidence of private branding and foreign sourcing : is there a causality direction?
Chen, Shih-Fen S.; Liaw, Chya-Yi E. - In: Journal of business research : JBR 108 (2020), pp. 268-276
Persistent link: https://www.econbiz.de/10012175329
Cover Image
The "disguised" foreign investor : brands, trademarks and the British expatriate entrepreneur in Brazil
Lopes, Teresa da Silva; Guimarães, Carlos Gabriel; … - In: Business history 60 (2018) 8, pp. 1171-1195
Persistent link: https://www.econbiz.de/10012042166
Cover Image
Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut; Yang, Deli; Fryxell, Gerald - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
Cover Image
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Cover Image
Market Entry in China : Case Studies on Strategy, Marketing, and Branding
Prange, Christiane (ed.) - 2016
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in … China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite …
Persistent link: https://www.econbiz.de/10014019966
Cover Image
Market entry in China : case studies on strategy, marketing, and branding
Prange, Christiane (ed.) - 2016
Persistent link: https://www.econbiz.de/10011473412
Cover Image
Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10012659483
Cover Image
Post-entry internationalisation activity of retailers : an assessment of dynamic capabilities
Frasquet Deltoro, Marta; Dawson, John A.; Mollá … - In: Management decision : MD 51 (2013) 7, pp. 1510-1527
Purpose: The purpose of this paper is to propose a framework, based on empirical research, to explain the strategic processes of post-entry development in international retailing through consideration of the dynamic capabilities attributable to retailers. Design/methodology/approach: Case study...
Persistent link: https://www.econbiz.de/10009789044