Plaza-Casado, Ana; Blanco-González, Alicia; … - In: European research on management and business economics 30 (2024) 1, pp. 1-9
Legitimacy is fundamental to business internationalization and access to new markets. This variable is particularly … in the host country have about these companies in addition to the legitimacy of the country of origin. Therefore, this … study tests whether home country information and legitimacy affect the legitimacy of EMNEs and consumer purchase intentions …
