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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Consumer behaviour
21
Interkulturelles Management
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Internationales Marketing
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International marketing
15
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13
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Kulturelle Identität
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Social values
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Air transport
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Airline
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Altruismus
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Fluggesellschaft
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Luftverkehr
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Markenführung
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Usunier, Jean-Claude
4
Alden, Dana
1
Behrens, Christiaan
1
Herk, Hester van
1
Jong, Gerben de
1
Kelley, James B.
1
Lee, Julie A.
1
Lee, Julie Anne
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Riefler, Petra
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International business review : the official journal of the European International Business Academy
1
Journal of economic behavior & organization : JEBO
1
Journal of international marketing
1
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
2
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Marketing across cultures
Usunier, Jean-Claude
;
Lee, Julie Anne
-
2005
-
4. ed.
Persistent link: https://www.econbiz.de/10002157741
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2
Marketing across cultures
Usunier, Jean-Claude
-
2000
-
3. ed.
Persistent link: https://www.econbiz.de/10001364720
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3
Airfares with codeshares : (why) are consumers willing to pay more for products of foreign firms with a domestic partner?
Jong, Gerben de
;
Behrens, Christiaan
;
Herk, Hester van
; …
- In:
Journal of economic behavior & organization : JEBO
193
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013189882
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4
The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana
;
Kelley, James B.
;
Riefler, Petra
;
Lee, Julie A.
- In:
Journal of international marketing
21
(
2013
)
2
,
pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
Saved in:
5
Special issue Culture and international business
Usunier, Jean-Claude
(
contributor
)
- In:
International business review : the official journal of …
7,1
(
1998
)
Persistent link: https://www.econbiz.de/10004042244
Saved in:
6
Management international
Usunier, Jean-Claude
-
1988
-
3. éd.
Persistent link: https://www.econbiz.de/10009605037
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