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Marketing across cultures
Usunier, Jean-Claude; Lee, Julie Anne - 2005 - 4. ed.
Persistent link: https://www.econbiz.de/10002157741
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Marketing across cultures
Usunier, Jean-Claude - 2000 - 3. ed.
Persistent link: https://www.econbiz.de/10001364720
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Airfares with codeshares : (why) are consumers willing to pay more for products of foreign firms with a domestic partner?
Jong, Gerben de; Behrens, Christiaan; Herk, Hester van; … - In: Journal of economic behavior & organization : JEBO 193 (2022), pp. 1-18
Persistent link: https://www.econbiz.de/10013189882
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The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana; Kelley, James B.; Riefler, Petra; Lee, Julie A. - In: Journal of international marketing 21 (2013) 2, pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
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Special issue Culture and international business
Usunier, Jean-Claude (contributor) - In: International business review : the official journal of … 7,1 (1998)
Persistent link: https://www.econbiz.de/10004042244
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Management international
Usunier, Jean-Claude - 1988 - 3. éd.
Persistent link: https://www.econbiz.de/10009605037