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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Consumer behaviour
62
Konsumentenverhalten
62
India
35
Indien
33
Bibliometrics
28
Bibliometrie
28
Globalization
23
Globalisierung
22
Brand management
20
Markenführung
19
Transnational corporation
16
Brand image
15
Markenimage
15
Auslandsinvestition
13
Foreign investment
13
International market entry
13
Internationaler Markteintritt
13
Relationship marketing
13
Beziehungsmarketing
12
Entrepreneurship
12
Service quality
12
Social Web
12
Social web
12
Customer satisfaction
11
Dienstleistungsqualität
11
Digitalisierung
11
Digitization
11
Emerging economies
11
Entrepreneurship approach
11
Kundenzufriedenheit
11
Schwellenländer
11
Welt
11
World
11
Brand
10
Innovation
10
KMU
10
Online retailing
10
Online-Handel
10
SME
10
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English
16
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Paul, Justin
16
Gupta, Parul
3
Abdulhak, Ismail "Sol"
1
Benito, Gabriel R. G.
1
Bhasin, Niti
1
Czinkota, Michael R.
1
Dikova, Desislava
1
Fayolle, Alain
1
Feliciano-Cestero, María M.
1
Hao, Andy W.
1
Hassan, Rohail
1
Jiang, Guohua
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Kotabe, Masaaki
1
Liñán, Francisco
1
Mas, Erick
1
Menzies, Jane L.
1
Mishra, Mahima
1
Puig, Francisco
1
Sharma, Pooja
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Shen, Zhi
1
Singh, Devinder Pal
1
Wang, Cheng Lu
1
Zhang, Feng
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Journal of East-West business
3
International business review : the official journal of the European International Business Academy
2
Thunderbird international business review
2
Asia Pacific business review
1
European management journal
1
International journal of market research
1
Journal of business research : JBR
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Multinational business review
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Small business economics : an international journal
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ECONIS (ZBW)
16
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1
SCOPE framework for SMEs : a new theoretical lens for success and internationalization
Paul, Justin
- In:
European management journal
38
(
2020
)
2
,
pp. 219-230
Persistent link: https://www.econbiz.de/10012211776
Saved in:
2
Process and intensity of internationalization of IT firms : evidence from India
Paul, Justin
;
Gupta, Parul
- In:
International business review : the official journal of …
23
(
2014
)
3
,
pp. 594-603
Persistent link: https://www.econbiz.de/10010348773
Saved in:
3
The emergence of China and India in the global market
Paul, Justin
;
Mas, Erick
- In:
Journal of East-West business
22
(
2016
)
1
,
pp. 28-50
Persistent link: https://www.econbiz.de/10011457806
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4
Revisiting models of internationalization : pre-export phase and lateral rigidity of emerging market Small and Medium Enterprises
Mishra, Mahima
;
Paul, Justin
;
Czinkota, Michael R.
- In:
Thunderbird international business review
64
(
2022
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10013162673
Saved in:
5
Process and Intensity of Internationalization of IT Firms : Evidence from India
Paul, Justin
-
2014
This paper deals with the process of internationalization of Information technology firms from India. We test whether the firms have followed the pattern of 'Born Global' or Uppsala model of gradual internationalization
Persistent link: https://www.econbiz.de/10013047818
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6
Segmenting the bottom of the pyramid consumers : theoretical approach
Singh, Devinder Pal
;
Paul, Justin
;
Sharma, Pooja
- In:
International journal of market research
64
(
2022
)
3
,
pp. 397-419
Persistent link: https://www.econbiz.de/10013257993
Saved in:
7
Five decades of research on foreign direct investment by MNEs : an overview and research agenda
Paul, Justin
;
Feliciano-Cestero, María M.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 800-812
Persistent link: https://www.econbiz.de/10012493869
Saved in:
8
The determinants and performance of early internationalizing firms : a literature review and research agenda
Jiang, Guohua
;
Kotabe, Masaaki
;
Zhang, Feng
;
Hao, Andy W.
; …
- In:
International business review : the official journal of …
29
(
2020
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012303637
Saved in:
9
SMEs and entrepreneurship in the era of globalization : advances and theoretical approaches
Liñán, Francisco
;
Paul, Justin
;
Fayolle, Alain
- In:
Small business economics : an international journal
55
(
2020
)
3
,
pp. 695-703
Persistent link: https://www.econbiz.de/10012304651
Saved in:
10
Exports and outward FDI : are they complements or substitutes? ; evidence from Asia
Bhasin, Niti
;
Paul, Justin
- In:
Multinational business review
24
(
2016
)
1
,
pp. 62-78
Persistent link: https://www.econbiz.de/10011575448
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