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The effects of alternative methods of collecting similarity data for multidimensional scaling

Bijmolt, Tammo H. A.; Wedel, Michel - 2007

Persistent link: https://www.econbiz.de/10003541421

A latent class binomial logit methodology for the analysis of paired comparison choice data

Wedel, Michel; DeSarbo, Wayne - 1992

Persistent link: https://www.econbiz.de/10000831791

Restricted principal components analysis for marketing research

DeSarbo, Wayne; Hausman, Robert E.; Kukitz, Jeffrey M. - In: Journal of modelling in management 2 (2007) 3, pp. 305-328

Persistent link: https://www.econbiz.de/10003773901

Dynamic strategic groups : deriving spatial evolutionary paths

DeSarbo, Wayne; Grewal, Rajdeep; Wang, Rui - In: Strategic management journal 30 (2009) 13, pp. 1420-1439

Persistent link: https://www.econbiz.de/10003905660

A Bayesian vector multidimensional scaling procedure for the analysis of ordered preference data

Fong, Duncan K. H.; DeSarbo, Wayne; Park, Joonwook; … - In: Journal of the American Statistical Association : JASA 105 (2010) 490, pp. 482-492

Persistent link: https://www.econbiz.de/10008736171

A review of the major multidimensional scaling models for the analysis of preference/dominance data in marketing

DeSarbo, Wayne; Kim, Sunghoon - In: Quantitative modelling in marketing and management, (pp. 3-25). 2013

Persistent link: https://www.econbiz.de/10009680256

Applications of multivariate latent variable models in marketing

DeSarbo, Wayne; Kamakura, Wagner A.; Wedel, Michel - In: Marketing research and modeling : progress and …, (pp. 43-68). 2004

Persistent link: https://www.econbiz.de/10003243398

A smooth transition finite mixture model for accommodating unobserved heterogeneity

Kappe, Eelco; DeSarbo, Wayne; Medeiros, Marcelo C. - In: Journal of business & economic statistics : JBES ; a … 38 (2020) 3, pp. 580-592

Persistent link: https://www.econbiz.de/10012262497

Multidimensional scaling and positioning

Green, Paul E.; Rao, Vithala R.; Wedel, Michel - 2017

Persistent link: https://www.econbiz.de/10011634176

Incorporating Context Effects in the Multidimensional Scaling of 'Pick Any/N' Choice Data

Kim, Juyoung - 2016

This paper presents a multidimensional scaling model that is estimated on pick any/N choice data, and accommodates a broad range of context effects. The methodology estimates a set of parameters capturing the direction and magnitude of the context effects, as well as the locations of brands and...

Persistent link: https://www.econbiz.de/10012989500