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Envisioning and developing sustainable enterprise : a macromarketing approach

Peterson, Mark - In: Journal of macromarketing : examining the interactions … 32 (2012) 4, pp. 393-396

Persistent link: https://www.econbiz.de/10009692960

Ethical perspectives on sustainability in marketing

Peterson, Mark - In: The SAGE handbook of marketing ethics, (pp. 196-211). 2021

Persistent link: https://www.econbiz.de/10012304957

Using macromarketing to teach business sustainability

Peterson, Mark - In: Journal of marketing education : JME 44 (2022) 3, pp. 390-401

Persistent link: https://www.econbiz.de/10013473779

Sustainability in the BRICS and beyond : an examination of the Sustainability Society Index

Peterson, Mark; Bishop, Melissa - In: Emerging markets and the future of the BRIC nations, (pp. 41-64). 2015

Persistent link: https://www.econbiz.de/10011391580

Assessing the value of a societal-level sustainability index for macromarketing research

Simkins, Travis Jody; Peterson, Mark - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 78-95

Persistent link: https://www.econbiz.de/10011452327

Sustainability developments in cities of the world

Peterson, Mark; Epler, Rhett - In: Continuing to broaden the marketing concept : making …, (pp. 243-260). 2020

Persistent link: https://www.econbiz.de/10012321231

Toward sustainable development for emerging economies : statistical capacity indicators in Chile and the Andean region

Sepulveda, Cristian A.; Shultz, Clifford J.; Peterson, Mark - In: Marketization : theory and evidence from emerging economies, (pp. 235-258). 2020

Persistent link: https://www.econbiz.de/10012227371

U. S. citizens’ representations of god and support for sustainability policies

Johnson, Kathryn A.; Liu, Richie L.; Minton, Elizabeth A.; … - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 2, pp. 362-378

Persistent link: https://www.econbiz.de/10011770986

Explaining consumer support for sustainable business practices in the frontier market of Lebanon

Peterson, Mark; Watson, Forrest; Abou-Khalil, Walid J. - In: Journal of macromarketing 43 (2023) 3, pp. 351-366

Persistent link: https://www.econbiz.de/10014368389

Sustainability Developments in Cities of the World

Peterson, Mark; Epler, Rhett - 2020

This chapter reviews recent developments in sustainability regarding cities of the world. Using the approach of a literature review, this chapter highlights sustainability innovations in the context of cities. The chapter identifies several indexes which assess quality of life (QOL) or...

Persistent link: https://www.econbiz.de/10015088452