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Internal branding and sustainability : investigating perceptions of employees
Biedenbach, Galina; Manzhynski, Siarhei - In: The journal of product & brand management 25 (2016) 3, pp. 296-306
Persistent link: https://www.econbiz.de/10011548864
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Engaging consumers with environmental sustainability initiatives : consumer global-local identity and global brand messaging
Salnikova, Ekaterina; Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of marketing research 59 (2022) 5, pp. 983-1001
Persistent link: https://www.econbiz.de/10013389276
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With friends like these : the corporate response to fair trade coffee
Fridell, Mara; Hudson, Ian; Hudson, Mark - In: Review of radical political economics 40 (2008) 1, pp. 8-34
Persistent link: https://www.econbiz.de/10003656736
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Contemporary Case Studies on Fashion Production, Marketing and Operations
Chow, Pui-Sze (ed.); Chiu, Chun-Hung (ed.);  … - 2018
documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of …
Persistent link: https://www.econbiz.de/10012398048
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Technological integration of environmentally friendly industries as a factor of ESG transformation
Davidenko, Lyudmila M.; Miller, Alexander E.; … - In: Finance, Economics, and Industry for Sustainable …, (pp. 367-376). 2024
Persistent link: https://www.econbiz.de/10014581135
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Arranged marriages in multilateral partnerships : investigating sustainable human development financing of belize in the World Bank group : a brand relationship theory approach
Ifield, Jacqueline D.; Yang, Chia-Han - In: Journal of open innovation : technology, market, and … 8 (2022) 4, pp. 1-33
economic development crisis 41 years after joining the World Bank Group. This original paper, uniquely positions "World Bank … negatively affects the way government personnel see themselves and their abilities. The World Bank Group must innovate its …
Persistent link: https://www.econbiz.de/10014289272
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Contemporary case studies on fashion production, marketing and operations
Chow, Pui-Sze (ed.); Chiu, Chun-Hung (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011775198
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“Sustainability” a semi-globalisable concept for international food marketing : consumer expectations regarding sustainable food ; an explorative survey in industrialised and emerg...
Meyer-Höfer, Marie von; Spiller, Achim - 2014
Today’s global food production and consumption often stand in sharp contrast to the objectives of sustainable development. Sustainable food products, characterised by higher environmental or ethical standards than conventional equivalents, are therefore an essential mean of addressing this...
Persistent link: https://www.econbiz.de/10010430775
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Exploring consumers' expectations of sustainability in mature and emerging markets
Gassler, Birgit; Meyer-Höfer, Marie von; Spiller, Achim - In: Journal of global marketing 29 (2016) 1/5, pp. 71-84
Persistent link: https://www.econbiz.de/10011654062
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La mondialisation et ses effets : nouveaux débats ; approches d'Europe et d'Amérique latine
Pinot de Villechenon, Florence (contributor) - 2006
Persistent link: https://www.econbiz.de/10003336484