Engaging consumers with environmental sustainability initiatives : consumer global-local identity and global brand messaging
Year of publication: |
2022
|
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Authors: | Salnikova, Ekaterina ; Strizhakova, Yuliya ; Coulter, Robin A. |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 5, p. 983-1001
|
Subject: | construal | engagement | environmental sustainability | global brand | global identity | local identity | regulatory focus | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Internationales Marketing | International marketing | Nachhaltige Entwicklung | Sustainable development | Umweltbewusstsein | Environmental consciousness | Globalisierung | Globalization | Corporate Social Responsibility | Corporate social responsibility | Umweltmanagement | Environmental management |
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