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Introduction to the special issue: Sustainability as megatrend II
Prothero, Andrea; McDonagh, Pierre - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 7-10
Persistent link: https://www.econbiz.de/10010504599
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Special issue: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre (contributor) - 2015
Persistent link: https://www.econbiz.de/10011405304
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Editorial: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre; Martin, Diane M. - In: Journal of marketing management : MM 31 (2015) 13/14, pp. 1379-1382
Persistent link: https://www.econbiz.de/10011405330
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Sustainability marketing research : post, present and future
McDonagh, Pierre; Prothero, Andrea - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1186-1219
Persistent link: https://www.econbiz.de/10010433928
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(Re)thinking distribution strategy : principles from sustainability
Dobscha, Susan; Prothero, Andrea; McDonagh, Pierre - In: Marketing management : a cultural perspective, (pp. 461-474). 2012
Persistent link: https://www.econbiz.de/10009508073
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Introduction to the special issue: Sustainability as megatrend I
McDonagh, Pierre; Prothero, Andrea - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 248-252
Persistent link: https://www.econbiz.de/10010402645
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Special issue: Sustainability as megatrend ; I
McDonagh, Pierre (contributor) - 2014
Persistent link: https://www.econbiz.de/10010402647
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Special issue: Sustainability as megatrend
McDonagh, Pierre (contributor) - 2014
Persistent link: https://www.econbiz.de/10010402650
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Sustainable consumption and the quality of life : a macromarketing challenge to the dominant social paradigm
Kilbourne, William E.; McDonagh, Pierre; Prothero, Andrea - 2009
Persistent link: https://www.econbiz.de/10003876820
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Screening not greening : an ecological reading of the greatest business movies
McDonagh, Pierre; Brereton, Pat - In: Journal of macromarketing : examining the interactions … 30 (2010) 2, pp. 133-146
Persistent link: https://www.econbiz.de/10003988176