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Cause-related marketing, product innovation and extraordinary sustainable leadership : the root towards sustainability
Christofi, Michael; Leonidou, Erasmia; Vrontis, Demetris - In: Global business & economics review 17 (2015) 1, pp. 93-111
Persistent link: https://www.econbiz.de/10011337168
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The meaning and uses of cause-related marketing
Ikiebey, Godson; Omovbude, Rita; Shogbanmu, Segun; … - In: The marketing review 15 (2015) 3, pp. 383-401
Persistent link: https://www.econbiz.de/10011438105
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Cause-Related Marketing : Case Studies From a Global Perspective
Galan-Ladero, M. Mercedes (ed.);  … - 2021 - 1st ed. 2021.
Theoretical Background: Introduction to Cause-Related Marketing -- Environmental Causes: Green Cause-Related Marketing for Social Innovation: Helping People to Reimagine Plastic Recycling and Sustainability -- Villavicencio - Banco de Bosques: "Leave Your Mark, a Reserve for More Reserves"....
Persistent link: https://www.econbiz.de/10012496254
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Cause-related marketing : case Studies from a global perspective
Galan-Ladero, M. Mercedes (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012395722
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Environmental cause marketing
Basil, Debra Z.; Runté, Mary; Liebetrau, Jennifer - In: Business strategies for sustainability, (pp. 316-334). 2019
Persistent link: https://www.econbiz.de/10011933081
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Sustainability : "enough for all forever"
Sridhar, Kaushik - In: International journal of business excellence 7 (2014) 4, pp. 454-472
Persistent link: https://www.econbiz.de/10011296476
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Aligning digitalisation and sustainable development? : evidence from the analysis of worldviews in sustainability reports
Niehoff, Silke - In: Business strategy and the environment 31 (2022) 5, pp. 2546-2567
Persistent link: https://www.econbiz.de/10013279248
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Guidelines to build the bridge between sustainability and integrated management systems : a way to increase stakeholder engagement toward sustainable development
Nunhes, Thaís Vieira; Espuny, Maximilian; Campos, … - In: Corporate social responsibility and environmental management 29 (2022) 5, pp. 1617-1635
Persistent link: https://www.econbiz.de/10013407034
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COMPASS to sustainability
Kuhndt, Michael; Geibler, Justus von - In: Management models for corporate social responsibility, (pp. 37-44). 2006
Persistent link: https://www.econbiz.de/10003350651
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Sustainability
Bateman, Nicola; Esain, Ann - In: Lean evolution : lessons from the workplace, (pp. 163-184). 2006
Persistent link: https://www.econbiz.de/10003405235