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Sustainable behaviour and social media : a study of centennials attitudes towards sustainable advertising
Aggarwal, Vivek; Yadav, Prashant Dev; Singh, Vinod Kumar; … - In: World review of entrepreneurship, management and … 17 (2021) 6, pp. 777-794
Persistent link: https://www.econbiz.de/10012694154
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How does social media impact consumers' sustainable purchase intention?
Arora, Nilesh; Rana, Meghna; Prashar, Sanjeev - In: Review of marketing science 21 (2023) 1, pp. 143-168
Persistent link: https://www.econbiz.de/10014364904
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Fashion industry's environmental policy : social media and corporate website as vehicles for communicating corporate social responsibility
Quiles-Soler, Carmen; Martínez-Sala, Alba-María; … - In: Corporate social responsibility and environmental management 30 (2023) 1, pp. 180-191
Persistent link: https://www.econbiz.de/10014245506
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Sustainability advocacy antecedents : how social media content influences sustainable behaviours among Generation Z
Confetto, Maria Giovanna; Covucci, Claudia; Addeo, Felice; … - In: Journal of consumer marketing 40 (2023) 6, pp. 758-774
Persistent link: https://www.econbiz.de/10014332334
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We first : how brands and consumers use social media to build a better world
Mainwaring, Simon - 2011 - 1. ed.
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of...
Persistent link: https://www.econbiz.de/10009160581
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Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke; Föhl, Ulrich; Walter, Nadine; Demmer, Vera - In: The journal of brand management : an international journal 28 (2021) 4, pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
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Social Media im Nachhaltigkeitsmarkenmanagement : ein anwendungsorientierrtes Modell
Mangold, Teresa - 2012
Persistent link: https://www.econbiz.de/10009735599
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How do virtual corporate social responsibility dialogs generate value? : a case study of The Unilever Sustainable Living Lab
Jurietti, Emanuela; Mandelli, Andreina; Fuduric, Morana - In: Corporate social responsibility and environmental management 24 (2017) 5, pp. 357-367
Persistent link: https://www.econbiz.de/10011825213
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Promotion of sustainable consumption of food by vitrual communities
Łazorko, Katarzyna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 95-105
Persistent link: https://www.econbiz.de/10011339378
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Social media for engaging and educating : from universities' sustainability reporting to dialogic communication
Di Tullio, Patrizia; La Torre, Matteo; Rea, Michele Antonio - In: Administrative Sciences : open access journal 11 (2021) 4, pp. 1-16
sustainability reporting, use social media (i.e., Facebook, Twitter, Instagram) to create a dialogue with their stakeholders about …
Persistent link: https://www.econbiz.de/10012795659