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~subject:"Narrative method"
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Narrative method
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Flaherty, Karen E.
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Gilliam, David A.
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Industrial marketing management : the international journal for industrial and high-tech firms
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 143-146
Persistent link: https://www.econbiz.de/10011286966
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2
Storytelling by the sales force and its effect on buyer-seller exchange
Gilliam, David A.
;
Flaherty, Karen E.
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 132-142
Persistent link: https://www.econbiz.de/10011286969
Saved in:
3
The dimensions of storytelling by retail salespeople
Gilliam, David A.
;
Flaherty, Karen E.
;
Rayburn, Steven W.
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 231-241
Persistent link: https://www.econbiz.de/10010367004
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