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Exporting America : usage of symbols in international advertising under conditions of consumer ethnocentrism and US-focused animosity
Lwin, May O.; Stanaland, Andrea J. S.; Williams, Jerome D. - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 245-278
Persistent link: https://www.econbiz.de/10003978111
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Calling it out : the impact of national identity on consumer response to ads with a patriotic theme
Yoo, Jinnie Jinyoung; Lee, Wei-Na - In: Journal of advertising : official publication of the … 45 (2016) 2, pp. 244-255
Persistent link: https://www.econbiz.de/10011486903
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For love of country? : consumer ethnocentrism in China, South Korea, and the United States
Tsai, Wanhsiu Sunny; Yoo, Jinnie Jinyoung; Lee, Wei-Na - In: Journal of global marketing 26 (2013) 2, pp. 98-114
Persistent link: https://www.econbiz.de/10010189530
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A cross-cultural study of consumer ethnocentrism between China and the US
Tsai, Wan-hsiu; Lee, Wei-Na; Song, Young-a. - In: Journal of international consumer marketing 25 (2013) 2, pp. 80-93
Persistent link: https://www.econbiz.de/10009737348