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Consumer xenocentrism in China : an exploratory study
Mueller, Rene Dentiste; Wang, George Xun; Liu, Guoli; … - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 73-91
Persistent link: https://www.econbiz.de/10011529270
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Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George; Stathopoulou, Anastasia; Qiao, Jiayu - In: Journal of international marketing 27 (2019) 2, pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
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Revisiting consumer ethnocentrism : review, reconceptualization, and empirical testing
Siamagka, Nikoletta-Theofania; Balabanis, George - In: Journal of international marketing 23 (2015) 3, pp. 66-86
Persistent link: https://www.econbiz.de/10011341897
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Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George; Siamagka, Niloletta-Theofania - In: International marketing review 34 (2017) 2, pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
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A meta-analysis of consumer ethnocentrism across 57 countries
Balabanis, George; Siamagka, Nikoletta Theofania - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 745-763
Persistent link: https://www.econbiz.de/10013399603
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Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis
Diamantopoulos, Adamantios; Davydova, Olga; … - In: Journal of business research : JBR 104 (2019), pp. 587-596
Persistent link: https://www.econbiz.de/10012105199
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Consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior : a social identity theory perspective
Zeugner-Roth, Katharina Petra; Žabkar, Vesna; … - In: Journal of international marketing 23 (2015) 2, pp. 25-54
Persistent link: https://www.econbiz.de/10011292298