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The Effects of Hofstede's Cultural Dimensions on Pro-Environmental Behaviour : How Culture Influences Environmentally Conscious Behaviour
Nagy, Szabolcs - 2018
in Hungary, this paper examines how culture influences environmentally conscious behaviour. Having investigated the … direct impact of Hofstede's cultural dimensions on pro-environmental behaviour, we found that the culture of a country hardly … culture is a necessary but not sufficient condition for making a country greener …
Persistent link: https://www.econbiz.de/10012911537
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The impact of cultural dimensions on online store loyalty
Dikčius, Vytautas; Adomavičiūtė-Sakalauskė, Karina; … - In: Journal of business economics and management 24 (2023) 3, pp. 576-593
Although online stores operate internationally for an already long time, the impact of cultural differences on them only recently gained interest. The aim of this study is to assess the impact of cultural dimensions on loyalty to online stores. It is based on a systematic analysis of 10 core...
Persistent link: https://www.econbiz.de/10014420397
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The Effect of Cultural Orientation on Consumer Responses to Personalization
Kramer, Thomas - 2006
While marketing activities increasingly involve personalizing product offers to individually elicited preferences, these unique specifications may not be universally important for product choice. Providing evidence of the limits of treating each customer differently, three experiments show that...
Persistent link: https://www.econbiz.de/10012779329
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Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia
Tasurru, Hammam - 2015
Indonesia is a large market for consumer product targeting youth consumers, with populations of more than 70 million young inhabitants and market size of 155 billion US Dollar. The size of this potential market attracts foreign products with globally-recognized brands to enter the Indonesian...
Persistent link: https://www.econbiz.de/10013034080
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The Role of National Culture in Advertising’S Sensitivity to Business Cycles : An Investigation Across All Continents
Deleersnyder, Barbara - 2012
Cutting advertising budgets has traditionally been a popular reaction by companies around the globe when faced with a slacking economy. Still, anecdotal evidence suggests the presence of considerable cross-country variability in the cyclical sensitivity of advertising expenditures. We conduct a...
Persistent link: https://www.econbiz.de/10012755250
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Ethnocentrism and animosity in consumer behavior in Bosnia and Herzegovina and implication for companies
Brkić, Nenad; Čorbo, Miralem; Berberović, Denis - In: Economic review : journal of economics & business 9 (2011) 1, pp. 45-61
This study attempts to examine ethnocentrism of B&H consumers, animosity tendencies, and consumers' notions of products originating from two neighboring countries - Croatia and Slovenia.The aim is to expose the causal relation between the expression of an individual's animosity,her/his...
Persistent link: https://www.econbiz.de/10012010522
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Culture-laden imports : international market entry and cultural taboos
Brice, William David; Chu, Edward; Jones, Wayne - In: International journal of management and economics 50 (2016) 1, pp. 49-62
This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may … new ground in the international marketing of culture-laden products. …
Persistent link: https://www.econbiz.de/10012026142
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Some factors influence the willingness to buy Thai products : a case study in Vietnam
Viet Quoc Cao - In: Thailand and the world economy 42 (2024) 2, pp. 78-103
As a predominant trend, the globalisation of markets continuously imposed opportunities and challenges on international firms competing in the huge global market. Due to the predominant trend facilitating foreign purchasing by consumers across national borders, consumers' sentiments are emerging...
Persistent link: https://www.econbiz.de/10014549083
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Consumer ethnocentrism in developing countries
Karoui, Sedki; Khemakhem, Romdhane - In: European research on management and business economics 25 (2019) 2, pp. 63-71
Previous research has shown that consumers in developed countries display a high level of consumer ethnocentrism by prioritizing local products over foreign manufactured ones. Paradoxically, it is generally believed that consumers from developing countries, and least developed countries, are...
Persistent link: https://www.econbiz.de/10012016598
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Culture's impact on the importance of fairness in interorganizational relationships
Lund, Donald J.; Scheer, Lisa K.; Kozlenkova, Irina V. - In: Journal of international marketing 21 (2013) 4, pp. 21-43
Persistent link: https://www.econbiz.de/10010233210