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Examining ethnocentrism in an age of hybrid consumers and hybrid brands : an empirical analysis
Ghosh Chowdhury, Tilottama
;
Elahee, Mohammad Niamat
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 330-344
Persistent link: https://www.econbiz.de/10012200786
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Corporate patriotism as a source of corporate reputation : a comparative multi-stakeholder approach
Puncheva-Michelotti, Petya
;
McColl, Rod
;
Vocino, Andrea
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 471-493
Persistent link: https://www.econbiz.de/10010489696
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