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How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun; Wang, Cheng Lu - In: International marketing review 34 (2017) 4, pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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Migration of Chinese consumption values : traditions, modernization, and cultural renaissance
Wang, Cheng Lu; Lin, Xiaohua - In: Journal of business ethics : JOBE 88 (2009), pp. 399-409
Persistent link: https://www.econbiz.de/10003958825
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The heterogeneity of Chinese consumer values : a dual structure explanation
Lin, Xiaohua; Wang, Cheng Lu - In: Cross cultural management : an international journal 17 (2010) 3, pp. 244-256
Persistent link: https://www.econbiz.de/10008647951
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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
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The influence of clan culture on business performance in Asian private-owned enterprises : the case of China
Xiong, Ming Ning; Wang, Cheng Lu; Cui, Nan; Wang, Tao - In: Industrial marketing management : the international … 99 (2021), pp. 97-110
Persistent link: https://www.econbiz.de/10013206388