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National culture
China
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Wang, Cheng Lu
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Lin, Xiaohua
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Cross cultural management : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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International marketing review
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ECONIS (ZBW)
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How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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2
Migration of Chinese consumption values : traditions, modernization, and cultural renaissance
Wang, Cheng Lu
;
Lin, Xiaohua
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 399-409
Persistent link: https://www.econbiz.de/10003958825
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3
The heterogeneity of Chinese consumer values : a dual structure explanation
Lin, Xiaohua
;
Wang, Cheng Lu
- In:
Cross cultural management : an international journal
17
(
2010
)
3
,
pp. 244-256
Persistent link: https://www.econbiz.de/10008647951
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4
Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu
;
Wang, Cheng Lu
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
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5
The influence of clan culture on business performance in Asian private-owned enterprises : the case of China
Xiong, Ming Ning
;
Wang, Cheng Lu
;
Cui, Nan
;
Wang, Tao
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 97-110
Persistent link: https://www.econbiz.de/10013206388
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