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An investigation into multidim...
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Netherlands
Consumer behaviour
65
Konsumentenverhalten
65
Theorie
53
Theory
53
Market research
24
Marktforschung
24
Beziehungsmarketing
20
Marketing
20
Relationship marketing
20
Advertising effects
17
Werbewirkung
17
Estimation theory
16
Schätztheorie
16
Conjoint analysis
14
Conjoint-Analyse
14
Bayesian inference
13
Kundenbindungsprogramm
13
Loyalty program
13
Bayes-Statistik
12
Einzelhandel
12
Experiment
12
Internet marketing
12
Online-Marketing
12
Retail trade
12
Advertising
11
Niederlande
11
Werbung
11
Brand management
10
E-commerce
10
Markenführung
10
Meta-Analyse
10
Meta-analysis
10
Electronic Commerce
9
Marktsegmentierung
9
Sales promotion
9
Verkaufsförderung
9
Decision
8
Entscheidung
8
Marketing management
8
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English
10
Dutch
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Bijmolt, Tammo H. A.
8
Wedel, Michel
6
Boter, Jaap
2
DeSarbo, Wayne
2
Leeflang, Peter
2
Rouwendal, Jan
2
Brus, Britta
1
Böckenholt, U.
1
Chatterjee, Rabikar
1
Claassen, Wilma
1
Kim, Juyoung
1
Klapper, Daniel
1
Krijnen, Wim
1
Langley, David J.
1
Ortt, Roland
1
Paas, Leonard J.
1
Pals, Nico
1
Vermunt, Jeroen K.
1
Vriens, Marco
1
Zenetti, German
1
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Fundamentals of marketing research ; Vol. 6
3
Economisch statistische berichten : ESB
1
International journal of electronic commerce : IJEC
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of cultural economics
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
1
Serie research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
11
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1
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
2
The effects of alternative methods of collecting similarity data for multidimensional scaling
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541421
Saved in:
3
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel
;
Vriens, Marco
;
Bijmolt, Tammo H. A.
; …
-
2007
Persistent link: https://www.econbiz.de/10003541612
Saved in:
4
Acquisition patterns of financial products : a longitudinal investigation
Paas, Leonard J.
;
Bijmolt, Tammo H. A.
;
Vermunt, Jeroen K.
- In:
Journal of economic psychology : research in economic …
28
(
2007
)
2
,
pp. 229-241
Persistent link: https://www.econbiz.de/10003580611
Saved in:
5
Incorporating context effects in the multidimensional scaling of 'pick any/n'choice data
Kim, Juyoung
;
Chatterjee, Rabikar
;
DeSarbo, Wayne
; …
-
2007
Persistent link: https://www.econbiz.de/10003541515
Saved in:
6
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
7
Determinants of social contagion during new product adoption
Langley, David J.
;
Bijmolt, Tammo H. A.
;
Ortt, Roland
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
4
,
pp. 623-638
Persistent link: https://www.econbiz.de/10009561555
Saved in:
8
Children's understanding of TV advertising : effects of age, gender, and parental influence
Bijmolt, Tammo H. A.
;
Claassen, Wilma
;
Brus, Britta
- In:
Journal of consumer policy : consumer issues in law, …
21
(
1998
)
2
,
pp. 171-194
Persistent link: https://www.econbiz.de/10001351656
Saved in:
9
Employing travel costs to compare the use value of competing cultural organization
Boter, Jaap
;
Rouwendal, Jan
;
Wedel, Michel
-
2004
Persistent link: https://www.econbiz.de/10003267227
Saved in:
10
Employing travel time to compare the value of competing cultural organizations
Boter, Jaap
;
Rouwendal, Jan
;
Wedel, Michel
- In:
Journal of cultural economics
29
(
2005
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10002708439
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