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~subject:"Netherlands"
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Netherlands
Consumer behaviour
81
Konsumentenverhalten
81
Relationship marketing
64
Beziehungsmarketing
63
Theory
50
Theorie
49
Marketing
42
Marketingmanagement
28
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27
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26
Markenführung
26
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23
Deutschland
22
Einzelhandel
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Retail trade
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19
Kundenwert
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16
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English
16
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Verhoef, Peter C.
10
Leeflang, Peter
7
Sloot, Laurens M.
3
Wittink, Dick R.
3
Bijmolt, Tammo H. A.
2
Heerde, H. J. van
2
Hoekstra, Janita Cornelia
2
Bosma, Joost
1
Bult, Jan R.
1
Bunk, Abraham P.
1
Bügel, Marnix S.
1
Everdingen, Yvonne Maria van
1
Heijnsbroek, Martin
1
Klapper, Daniel
1
Krijnen, Wim
1
Langerak, Fred
1
Leeflang, Peter S.
1
Nierop, Johannes Erjen Maurice van
1
Raaij, W. F. van
1
Vriens, Marco
1
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1
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1
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
3
Research report / Graduate School Research Institute Systems, Organisations and Management
2
Rotterdam Institute for Business Economic Studies
2
European review of agricultural economics : ERAE
1
Fundamentals of marketing research ; Vol. 6
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of electronic commerce : IJEC
1
Journal of marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing
1
MSI reports : working paper series
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
Reprint series / Tinbergen Institute
1
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ECONIS (ZBW)
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Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
Saved in:
2
Understanding the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 14-37
Persistent link: https://www.econbiz.de/10003820592
Saved in:
3
Testing causality between marketing variables using scanner data
Bult, Jan R.
;
Leeflang, Peter
;
Wittink, Dick R.
-
1991
Persistent link: https://www.econbiz.de/10000818031
Saved in:
4
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel
;
Vriens, Marco
;
Bijmolt, Tammo H. A.
; …
-
2007
Persistent link: https://www.econbiz.de/10003541612
Saved in:
5
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
6
Semiparametric analysis to estimate the deal effect curve
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432853
Saved in:
7
The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432857
Saved in:
8
Explaining purchases of organic meat by Dutch consumers
Verhoef, Peter C.
- In:
European review of agricultural economics : ERAE
32
(
2005
)
2
,
pp. 245-267
Persistent link: https://www.econbiz.de/10002994617
Saved in:
9
Effects of shopping related factors on the intention to adopt teleshopping for food products
Verhoef, Peter C.
;
Langerak, Fred
-
1998
Persistent link: https://www.econbiz.de/10000168162
Saved in:
10
Teleshoppen in de levensmiddelensector
Verhoef, Peter C.
;
Sloot, Laurens M.
;
Hoekstra, Janita …
-
1997
Persistent link: https://www.econbiz.de/10000959627
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