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Consumer Neuroscience und Neuromarketing : der Blick ins Kundenhirn

Stoll, Marco; Hubert, Anita Mirja; Kenning, Peter; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 6, pp. 34-37

Persistent link: https://www.econbiz.de/10003781250

Neurale Korrelate attraktiver "Marken"verpackungen

Kenning, Peter; Stoll, Marco - In: Distribution und Handel in Theorie und Praxis : …, (pp. 531-551). 2009

Persistent link: https://www.econbiz.de/10003839574

Consumer neuroscience : the effect of retail brands on the perception of product packaging

Hubert, Marco; Hubert, Anita Mirja; Sommer, Jens; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 4, pp. 28-33

Persistent link: https://www.econbiz.de/10003868578

Neurobiologische Grundlagen von Konsumverhalten

Hubert, Anita Mirja; Kenning, Peter - In: Neuroökonomie : Grundlagen - Methoden - Anwendungen, (pp. 195-218). 2011

Persistent link: https://www.econbiz.de/10008663302

Are there neural gender differences in online trust? : an fMRI study on the perceived trusworthiness of eBay offers

Riedl, René; Hubert, Marco; Kenning, Peter - In: Management information systems : mis quarterly 34 (2010) 2, pp. 397-428

Persistent link: https://www.econbiz.de/10003982177

Consumer neuroscience

Kenning, Peter; Hubert, Anita Mirja; Linzmajer, Marc - In: Handbook of developments in consumer behaviour, (pp. 419-460). 2012

Persistent link: https://www.econbiz.de/10009569436

The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)

Rampl, Linn Viktoria; Opitz, Christian; Welpe, Isabell M.; … - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 361-374

Persistent link: https://www.econbiz.de/10011486571

Contributions to decision neuroscience : editorial

Hansen, Flemming; Kenning, Peter; Plassmann, Hilke - In: Journal of economic psychology : research in economic … 31 (2010) 5, pp. 764-766

Persistent link: https://www.econbiz.de/10009272608

An integrative guide to consumer neuroscience

Braeutigam, Sven; Kenning, Peter - 2022 - First edition

"This book provides an integrative guide to the modern, highly interdisciplinary, and complex field of consumer neuroscience. The aim is to provide a robust overview of the many theoretical and experimental domains involved, thereby balancing depth and breadth of presentation. The material is...

Persistent link: https://www.econbiz.de/10013284935

Consumer Neuroscience und Marke : erste Ansätze einer neurophysiologischen Markentheorie

Linzmajer, Marc; Kenning, Peter - In: Impulse für die Markenpraxis und Markenforschung : …, (pp. 29-50). 2012

Persistent link: https://www.econbiz.de/10010220138