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Neuroscience
Consumer behaviour
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Kenning, Peter
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Handbook of developments in consumer behaviour
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Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
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Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
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1
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
2
Consumer neuroscience : ein transdisziplinäres Lehrbuch
Kenning, Peter
-
2020
-
2., erweiterte und aktualisierte Auflage
Persistent link: https://www.econbiz.de/10012038477
Saved in:
3
Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco
;
Hubert, Anita Mirja
;
Sommer, Jens
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
4
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
Saved in:
4
Neurale Korrelate attraktiver "Marken"verpackungen
Kenning, Peter
;
Stoll, Marco
- In:
Distribution und Handel in Theorie und Praxis : …
,
(pp. 531-551)
.
2009
Persistent link: https://www.econbiz.de/10003839574
Saved in:
5
Are there neural gender differences in online trust? : an fMRI study on the perceived trusworthiness of eBay offers
Riedl, René
;
Hubert, Marco
;
Kenning, Peter
- In:
Management information systems : mis quarterly
34
(
2010
)
2
,
pp. 397-428
Persistent link: https://www.econbiz.de/10003982177
Saved in:
6
Neurobiologische Grundlagen von Konsumverhalten
Hubert, Anita Mirja
;
Kenning, Peter
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 195-218)
.
2011
Persistent link: https://www.econbiz.de/10008663302
Saved in:
7
Consumer Neuroscience und Marke : erste Ansätze einer neurophysiologischen Markentheorie
Linzmajer, Marc
;
Kenning, Peter
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 29-50)
.
2012
Persistent link: https://www.econbiz.de/10010220138
Saved in:
8
Consumer neuroscience
Kenning, Peter
;
Hubert, Anita Mirja
;
Linzmajer, Marc
- In:
Handbook of developments in consumer behaviour
,
(pp. 419-460)
.
2012
Persistent link: https://www.econbiz.de/10009569436
Saved in:
9
Contributions to decision neuroscience : editorial
Hansen, Flemming
;
Kenning, Peter
;
Plassmann, Hilke
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 764-766
Persistent link: https://www.econbiz.de/10009272608
Saved in:
10
Consumer Neuroscience und Neuromarketing : der Blick ins Kundenhirn
Stoll, Marco
;
Hubert, Anita Mirja
;
Kenning, Peter
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
6
,
pp. 34-37
Persistent link: https://www.econbiz.de/10003781250
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