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Consumer Neuroscience und Neuromarketing : der Blick ins Kundenhirn

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Neurale Korrelate attraktiver "Marken"verpackungen

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Are there neural gender differences in online trust? : an fMRI study on the perceived trusworthiness of eBay offers

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Consumer neuroscience

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An integrative guide to consumer neuroscience

Braeutigam, Sven; Kenning, Peter - 2022 - First edition

"This book provides an integrative guide to the modern, highly interdisciplinary, and complex field of consumer neuroscience. The aim is to provide a robust overview of the many theoretical and experimental domains involved, thereby balancing depth and breadth of presentation. The material is...

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Consumer Neuroscience und Marke : erste Ansätze einer neurophysiologischen Markentheorie

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