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~subject:"Neuseeland"
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Neuseeland
Consumer behaviour
21
Konsumentenverhalten
21
New Zealand
13
Brand management
10
Markenführung
10
Brands
8
Brand
6
Children
6
Markenartikel
6
Kinder
5
Luxury
5
Marketing management
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Marketingmanagement
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Social Web
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Social web
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USA
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United States
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Advertising effects
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Brand image
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Computerspiel
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Consumer acculturation
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Long-term migration
4
Luxury goods
4
Luxusgüter
4
Markenimage
4
Video game
4
Werbewirkung
4
Cross-cultural competence
3
Cross-cultural management
3
Cross-cultural relations
3
Cultural identity
3
Interkulturelle Beziehungen
3
Interkulturelle Kompetenz
3
Interkulturelles Management
3
Japan
3
Kulturelle Identität
3
Meaning construction
3
Migranten
3
Migrants
3
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Arbeitspapier
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Graue Literatur
9
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Working Paper
9
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English
11
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Bulmer, Sandy
11
Eagle, Lynne C.
9
Hawkins, Jacinta
3
De Bruin, Anne
2
Kitchen, Philip J.
2
Blair, Rachel
1
Davison, Antonia
1
Eweje, Gabriel
1
Palakshappa, Nitha
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Schumacher, Christoph
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Working paper / Department of Commerce, College of Business, Massey University
8
Journal of marketing communications
1
Working papers / Department of Commerce, College of Business, Massey University
1
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ECONIS (ZBW)
11
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1
Children's perceptions of advertising
Bulmer, Sandy
-
2001
Persistent link: https://www.econbiz.de/10001583649
Saved in:
2
The games marketers play : perspectives on marketing communication, self-regulation and game theory
Schumacher, Christoph
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10003332093
Saved in:
3
A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
Saved in:
4
Integrated strategic partnerships between business and not-for-profit organisations: a case study from New Zealand
Palakshappa, Nitha
;
Bulmer, Sandy
;
Eweje, Gabriel
; …
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 255-268
Persistent link: https://www.econbiz.de/10008651834
Saved in:
5
Cross-cultural comparison of food in the children's media environment in New Zealand and Japan
Hawkins, Jacinta
;
Eagle, Lynne C.
;
Bulmer, Sandy
-
2004
Persistent link: https://www.econbiz.de/10002084558
Saved in:
6
Integrated marketing communication implementation in small New Zealand businesses
Davison, Antonia
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10002817540
Saved in:
7
Child consumers of advertising : differences across deciles
Bulmer, Sandy
;
Hawkins, Jacinta
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10002817541
Saved in:
8
White boxes + gray markets
Eagle, Lynne C.
;
Bulmer, Sandy
;
Blair, Rachel
-
2004
Persistent link: https://www.econbiz.de/10002543615
Saved in:
9
"The children-nutrition-marketing ethics conundrum : identifying the issues"
Eagle, Lynne C.
;
De Bruin, Anne
;
Bulmer, Sandy
-
2002
Persistent link: https://www.econbiz.de/10001726427
Saved in:
10
Beyond children directed TV advertising violence, values and the electronic media environment
Eagle, Lynne C.
;
De Bruin, Anne
;
Bulmer, Sandy
-
2000
Persistent link: https://www.econbiz.de/10001530896
Saved in:
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