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~subject:"New Zealand"
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IMC, brand communications, and...
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New Zealand
Neuseeland
23
Social marketing
14
Marketing
13
Social Marketing
11
Advertising
10
Arzneimittel
10
Pharmaceuticals
10
Children
8
Ethics
8
Ethik
8
Marketing management
8
Marketingmanagement
8
Unternehmensethik
7
Werbung
7
Advertising regulation
6
Kinder
6
Werbebeschränkung
6
Business ethics
5
Consumer behaviour
5
Gesundheitsvorsorge
5
Konsumentenverhalten
5
Preventive care
5
United Kingdom
5
Advertising effects
4
Australia
4
Brand management
4
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Australien
3
Brands
3
Consumer policy
3
Ernährung
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Gesundheitswesen
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22
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research-article
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English
28
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Eagle, Lynne C.
23
Bulmer, Sandy
10
Hawkins, Jacinta
6
De Bruin, Anne
5
Eagle, Lynne
5
Kitchen, Philip J.
5
Chamberlain, Kerry
3
Rose, Lawrence Craig
2
Zou, Liping
2
Allen, Larissa N.
1
Blair, Rachel
1
Davison, Antonia
1
Hunt, Lynn M.
1
Hunt, Lynne
1
Kitchen, Philip
1
Kitchen, Philip James
1
MacDonald, Dick
1
Moyle, Brendan
1
Reid, Jim
1
Rose, Lawrence
1
Rose, Lawrence C.
1
Schumacher, Christoph
1
Shergill, Gurvinder S.
1
Styles, Erica
1
de Bruin, Anne
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Working paper / Department of Commerce, College of Business, Massey University
21
Corporate Communications: An International Journal
1
European Journal of Marketing
1
Journal of Product & Brand Management
1
Journal of Social Marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Marketing Intelligence & Planning
1
Working papers / Department of Commerce, College of Business, Massey University
1
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ECONIS (ZBW)
23
Other ZBW resources
5
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1
Direct to the consumer promotion of prescription drugs : a review of the literature and the New Zealand experience
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001550898
Saved in:
2
Direct to the consumer promotion of prescription drugs : challenging doctor-patient relationships?
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001674897
Saved in:
3
The games marketers play : perspectives on marketing communication, self-regulation and game theory
Schumacher, Christoph
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10003332093
Saved in:
4
A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
Saved in:
5
Regulatory oversight or lack of foresight? : Implications for product recall policies and procedures
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Kitchen, Philip J.
; …
- In:
Journal of consumer policy : consumer issues in law, …
28
(
2005
)
4
,
pp. 433-460
Persistent link: https://www.econbiz.de/10003240489
Saved in:
6
Cross-cultural comparison of food in the children's media environment in New Zealand and Japan
Hawkins, Jacinta
;
Eagle, Lynne C.
;
Bulmer, Sandy
-
2004
Persistent link: https://www.econbiz.de/10002084558
Saved in:
7
Breaking through the invisible barrier of low functional literacy : implications for health communication
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Styles, Erica
;
Reid, Jim
-
2005
Persistent link: https://www.econbiz.de/10003142667
Saved in:
8
Integrated marketing communication implementation in small New Zealand businesses
Davison, Antonia
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10002817540
Saved in:
9
Child consumers of advertising : differences across deciles
Bulmer, Sandy
;
Hawkins, Jacinta
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10002817541
Saved in:
10
White boxes + gray markets
Eagle, Lynne C.
;
Bulmer, Sandy
;
Blair, Rachel
-
2004
Persistent link: https://www.econbiz.de/10002543615
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