Purpose – The purpose of the paper is to introduce the concept of associated scents for retail stores that are normally odourless, and provide an understanding of how associated scent can be used by these non‐scented retailers to influence shopper behaviour and the appeal of the store....

Purpose – The purpose of this paper is to investigate young New Zealand shoppers' ethnocentricity and brand perceptions by extending the research of O'Cass and Lim. The paper does this by looking at the relationship between ethnocentrism and brand choices, and by investigating whether young...

Purpose – The excessive consumption of alcohol by young people is a current and controversial issue in New Zealand (NZ) and Australia. The literature suggests that such consumption is an accepted social norm, and that young people deliberately drink to reach a level of intoxication. Current...