//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"New Zealand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Shared meanings or missed oppo...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
New Zealand
Neuseeland
23
Social marketing
14
Marketing
13
Social Marketing
11
Advertising
10
Arzneimittel
10
Pharmaceuticals
10
Children
8
Ethics
8
Ethik
8
Marketing management
8
Marketingmanagement
8
Unternehmensethik
7
Werbung
7
Advertising regulation
6
Kinder
6
United Kingdom
6
Werbebeschränkung
6
Business ethics
5
Consumer behaviour
5
Gesundheitsvorsorge
5
Großbritannien
5
Konsumentenverhalten
5
Preventive care
5
Advertising effects
4
Australia
4
Brand management
4
Gesundheitspolitik
4
Gesundheitswesen
4
Health care system
4
Health policy
4
Internet
4
Pharmaceutical industry
4
Pharmaindustrie
4
Werbewirkung
4
Australien
3
Brands
3
Consumer policy
3
Ernährung
3
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Book / Working Paper
22
Article
6
Type of publication (narrower categories)
All
Arbeitspapier
22
Graue Literatur
22
Non-commercial literature
22
Working Paper
22
research-article
5
Article in journal
1
Aufsatz in Zeitschrift
1
more ...
less ...
Language
All
English
28
Author
All
Eagle, Lynne C.
23
Bulmer, Sandy
10
Hawkins, Jacinta
6
De Bruin, Anne
5
Eagle, Lynne
5
Kitchen, Philip J.
5
Chamberlain, Kerry
3
Rose, Lawrence Craig
2
Zou, Liping
2
Allen, Larissa N.
1
Blair, Rachel
1
Davison, Antonia
1
Hunt, Lynn M.
1
Hunt, Lynne
1
Kitchen, Philip
1
Kitchen, Philip James
1
MacDonald, Dick
1
Moyle, Brendan
1
Reid, Jim
1
Rose, Lawrence
1
Rose, Lawrence C.
1
Schumacher, Christoph
1
Shergill, Gurvinder S.
1
Styles, Erica
1
de Bruin, Anne
1
more ...
less ...
Published in...
All
Working paper / Department of Commerce, College of Business, Massey University
21
Corporate Communications: An International Journal
1
European Journal of Marketing
1
Journal of Product & Brand Management
1
Journal of Social Marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Marketing Intelligence & Planning
1
Working papers / Department of Commerce, College of Business, Massey University
1
more ...
less ...
Source
All
ECONIS (ZBW)
23
Other ZBW resources
5
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Direct to the consumer promotion of prescription drugs : a review of the literature and the New Zealand experience
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001550898
Saved in:
2
Direct to the consumer promotion of prescription drugs : challenging doctor-patient relationships?
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001674897
Saved in:
3
The games marketers play : perspectives on marketing communication, self-regulation and game theory
Schumacher, Christoph
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10003332093
Saved in:
4
A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
Saved in:
5
Regulatory oversight or lack of foresight? : Implications for product recall policies and procedures
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Kitchen, Philip J.
; …
- In:
Journal of consumer policy : consumer issues in law, …
28
(
2005
)
4
,
pp. 433-460
Persistent link: https://www.econbiz.de/10003240489
Saved in:
6
Cross-cultural comparison of food in the children's media environment in New Zealand and Japan
Hawkins, Jacinta
;
Eagle, Lynne C.
;
Bulmer, Sandy
-
2004
Persistent link: https://www.econbiz.de/10002084558
Saved in:
7
Breaking through the invisible barrier of low functional literacy : implications for health communication
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Styles, Erica
;
Reid, Jim
-
2005
Persistent link: https://www.econbiz.de/10003142667
Saved in:
8
Integrated marketing communication implementation in small New Zealand businesses
Davison, Antonia
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10002817540
Saved in:
9
Child consumers of advertising : differences across deciles
Bulmer, Sandy
;
Hawkins, Jacinta
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10002817541
Saved in:
10
White boxes + gray markets
Eagle, Lynne C.
;
Bulmer, Sandy
;
Blair, Rachel
-
2004
Persistent link: https://www.econbiz.de/10002543615
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->