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~subject:"New product development"
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New product development
Werbung
13,748
Advertising
9,683
Werbewirkung
3,741
Advertising effects
3,687
Konsumentenverhalten
2,827
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2,821
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Öffentlichkeitsarbeit
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Psychology of advertising
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Pelsmacker, Patrick de
3
Chen, Chien-wei
2
Chintagunta, Pradeep K.
2
Dens, Nathalie
2
Hariharan, Vijay Ganesh
2
Kamm, Friederike
2
Kwon, Changhyun
2
Suk, Inho
2
Talukdar, Debabrata
2
Aichner, Thomas
1
Allaway, Arthur W.
1
Baccarella, Christian Vincenzo
1
Banning, Douglas
1
Barroso, Alicia
1
Bettels, Jannick
1
Bhargava, Mukesh
1
Chakravarti, Amitav
1
Charan, Ashok
1
Chatterjee, Rabikar
1
Cheng, Susu
1
Chiang, Min-Hsien
1
D'Souza, Giles
1
Dahlén, Micael
1
Dell'Era, Claudio
1
Fainmesser, Italy P.
1
Fischer, Marc
1
Forza, Cipriano
1
Frattini, Frederico
1
Fruchter, Gila E.
1
Fu, Chunyan
1
Gokhale, Jayendra S.
1
Grimpe, Christoph
1
Gröppel-Klein, Andrea
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Haase, Janina
1
Hamm, Ingo
1
Hanan, Mack
1
Hao, Andy W.
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Huang, Jian
1
Hudson, Elania Sadella
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Jiang, Hui
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Forschungsgruppe Konsum und Verhalten
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
AMA, Management Bulletin
1
Annals of operations research ; 226
1
Brand management ; Vol. 3
1
Breaking new ground in theory and practice
1
CEMFI working paper
1
Discussion papers / Institut für Volkswirtschaftslehre und Statistik ; Department of Economics, Universität Mannheim
1
European journal of operational research : EJOR
1
Information economics and policy : IEP
1
International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
1
Inventi impact: retailing & consumer services
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of international business and economics : JIBE
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
LIDAM discussion paper CORE
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research
1
Review of economic dynamics
1
SpringerLink / Bücher
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
The new product : how to find, test, develop, cost, price, protect, advertise and sell new products
Karger, Delmar William
-
1960
-
1. ed., 2. print
Persistent link: https://www.econbiz.de/10000532947
Saved in:
2
Werbestrategien für Produktneueinführungen im Lebensmittelbereich : eine Analyse des Einflusses von Lebensereignissen auf die Wirkung von
Werbung
für neue Produkte
Kamm, Friederike
-
2016
Persistent link: https://www.econbiz.de/10011542275
Saved in:
3
Kauf-Instinkt : mit einem einfachen Modell des Konsumverhaltens zu zielsicheren Marketingstrategien
Hamm, Ingo
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10012040949
Saved in:
4
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
5
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
6
Forward advertising : a competitive analysis of new product preannouncement
Zhang, Jianqiang
;
Liang, Qi
;
Huang, Jian
- In:
Information economics and policy : IEP
37
(
2016
),
pp. 3-12
Persistent link: https://www.econbiz.de/10011615291
Saved in:
7
Crowdsourcing in the production of video advertising : the emerging roles of crowdsourcing platforms
Roth, Yannig
;
Kimani, Rosemary
- In:
International Perspectives on Business Innovation and …
,
(pp. 177-199)
.
2014
Persistent link: https://www.econbiz.de/10010457599
Saved in:
8
Antecedents of the adoption process : insights from consumer packaged food goods
Kim, Kyoungmi
;
Allaway, Arthur W.
;
D'Souza, Giles
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10012181633
Saved in:
9
Capital market returns to new product development success : informational effects on product market advertising
Park, Kyung M.
;
Chintagunta, Pradeep K.
;
Suk, Inho
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012170831
Saved in:
10
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
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