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Product development practices in large US and UK firms
Johne, F. A. - 1987
Persistent link: https://www.econbiz.de/10000336641
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Success factors in new product development
Johne, F. A. - 1987
Persistent link: https://www.econbiz.de/10000336642
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A diffusion model for new product introduction in existing markets
Naert, Philippe Antoine; Gijsbrechts, Els - 1985 - (Rev. ed. of working paper 85-107)
Persistent link: https://www.econbiz.de/10000688111
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Decision support for marketing new products : paper
Milling, Peter M. - 1986
Persistent link: https://www.econbiz.de/10000077034
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Organizing for new product development
Bart, Christopher K. - In: Journal of business strategy 9 (1988) 4, pp. 34-38
Persistent link: https://www.econbiz.de/10003483128
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Technology and mindset : a model for generating new product and service ideas
Anderson, Joseph V. - In: National productivity review : the journal of … 6 (1987) 2, pp. 111-124
Persistent link: https://www.econbiz.de/10003471226
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Identifying hidden needs : creating breakthrough products
Goffin, Keith; Lemke, Fred - 2010
Persistent link: https://www.econbiz.de/10008667698
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New products management
Crawford, C. Merle; Di Benedetto, C. Anthony - 2011 - 10. ed.
Persistent link: https://www.econbiz.de/10008824800
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New products management
Crawford, C. Merle; Di Benedetto, C. Anthony - 2008 - 9. ed.
Persistent link: https://www.econbiz.de/10003530462
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Die Chance-Methode zur Erfolgsprognose neuer Produkte
Römer, Hanna - 2012
Persistent link: https://www.econbiz.de/10009559285