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Creating, contributing and consuming behaviour : how rational and affective appeals in social media facilitate engagement

Dolan, Rebecca; Conduit, Jodie; Fahy, John - In: Contemporary issues in social media marketing, (pp. 102-116). 2018

Persistent link: https://www.econbiz.de/10011715076

A Comparative Study of Product Launch and Elimination Decisions in UK and US Companies

Greenley, Gordon E.; Bayus, Barry L. - In: European Journal of Marketing 28 (1994) 2, pp. 5-29

Investigates approaches to product launch and elimination decisions in samples of UK and US companies, which is a gap which was identified in the literature. Identifies different approaches to tackling each of the decisions, and different approaches within each sample. There are also differences...

Persistent link: https://www.econbiz.de/10014723072

The form of relationship between firm-level product innovativeness and new product performance in developed and emerging markets

Story, Vicky M.; Boso, Nathaniel; Cadogan, John W. - In: The journal of product innovation management : an … 32 (2015) 1, pp. 45-64

Persistent link: https://www.econbiz.de/10010500822

Entrepreneurial orientation and market orientation as drivers of product innovation success : a study of exporters from a developing economy

Boso, Nathaniel; Cadogan, John W.; Story, Vicky M. - In: International small business journal : researching … 31 (2013) 1, pp. 57-81

Persistent link: https://www.econbiz.de/10009740352

Greasing the wheels or blocking the path? : organizational structure, product innovativeness, and new product success

Walheiser, Dennis; Schwens, Christian; Steinberg, Philip J. - In: Journal of business research : JBR 126 (2021), pp. 489-503

Persistent link: https://www.econbiz.de/10012494262

Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprises

Boso, Nathaniel; Story, Vicky M.; Cadogan, John W.; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5040-5045

Persistent link: https://www.econbiz.de/10011589120