Leveraging social network sites is high on the list of priorities for a lot of businesses that are eager to find more effective ways to reach, learn about and engage customers in new product development (NPD). However, the rapidly changing landscape of social network sites can be difficult to...

Having the “right” Market Vision in new product scenarios involving high degrees of uncertainty has been shown to help firms achieve a significant competitive advantage, which can ultimately lead to superior financial results. Despite today’s increased rate of radical innovation, and hence...