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Connecting ethnography to the business of innovation

Meyer, Marc H.; Crane, Frederick G.; Lee, Chaewon - In: Business horizons 59 (2016) 6, pp. 699-711

Persistent link: https://www.econbiz.de/10011609855

Innovating for effectiveness : lessons from design firms

Meyer, Marc H.; Marion, Tucker J. - In: Research technology management : RTM 53 (2010) 5, pp. 21-28

Persistent link: https://www.econbiz.de/10008665030

Applying industrial design and cost engineering to new product development in early-stage firms

Marion, Tucker J.; Meyer, Marc H. - In: The journal of product innovation management : an … 28 (2011) 5, pp. 773-786

Persistent link: https://www.econbiz.de/10009311505

Implementing product platforms in the global enterprise : lessons from an LED industry leader

Meyer, Marc H.; Cassis, Jeffrey; Osiyevskyy, Oleksiy; … - In: Business horizons 63 (2020) 4, pp. 421-434

Persistent link: https://www.econbiz.de/10012287558

Preserving the integrity of knowledge and information in R&D

Meyer, Marc H.; Marion, Tucker J. - In: Business Horizons 56 (2013) 1, pp. 51-61

This article joins the research and development (R&D) and knowledge management literature to provide new insight into how to better manage the development of innovative new products and services. This process is still widely acknowledged to be problematic and inefficient. Fundamental to the new...

Persistent link: https://www.econbiz.de/10010603469