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Beyond listening : the distinct effects of proactive versus responsive customer orientation on the reduction of uncertainties at the fuzzy front end of innovation
Schweitzer, Fiona Maria; Palmié, Maximilian; Gassmann, … - In: R & D management 48 (2018) 5, pp. 534-551
Persistent link: https://www.econbiz.de/10011971759
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Valuation entrepreneurship through product-design and blame-avoidance strategies : how Tesla managed to change the public perception of sustainable innovations
Palmié, Maximilian; Miehé, Lucas; Mair, Johanna; … - In: The journal of product innovation management : an … 41 (2024) 3, pp. 644-676
Persistent link: https://www.econbiz.de/10014531889
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Social media engagement strategy : investigation of marketing and R&D interfaces in manufacturing industry
Chirumalla, Koteshwar; Oghazi, Pejvak; Parida, Vinit - In: Industrial marketing management : the international … 74 (2018), pp. 138-149
Persistent link: https://www.econbiz.de/10011942282
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Value logics for service innovation : practice-driven implications for service-dominant logic
Lindhult, Erik; Chirumalla, Koteshwar; Oghazi, Pejvak; … - In: Service business 12 (2018) 3, pp. 457-481
Persistent link: https://www.econbiz.de/10011915104
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How collaborative innovation networks affect new product performance : product innovation capability, process innovation capability, and absorptive capacity
Najafi-Tavani, Saeed; Najafi-Tavani, Zhaleh; Naudé, Peter - In: Industrial marketing management : the international … 73 (2018), pp. 193-205
Persistent link: https://www.econbiz.de/10011904721
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Investigating the path from firm innovativeness to financial performance : the roles of new product success, market responsiveness, and environment turbulence
Zulu-Chisanga, Stella; Boso, Nathaniel; Adeola, Ogechi; … - In: Journal of small business strategy 26 (2016) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10011446769